Judge, 1917-09-29 · page 21 of 28
Judge — September 29, 1917 — page 21: what you’re looking at
What you’re looking at
This is primarily a **wartime advertisement**, not satire. Dated September 29, 1917 (early U.S. involvement in WWI), it promotes Repetti brand Lime Tablets as care packages for soldiers. The photograph shows troops in a military camp with tents, establishing the soldier context. The advertisement addresses a genuine WWI concern: soldiers on marches and in camps suffered from dehydration and poor water quality. The text notes soldiers "can't drink water" because it "disagrees with him," and mentions British troops found sour hard candy helpful. The pitch leverages patriotic duty: parents should send their sons small, practical candy packages (not heavy ones). Notably, the ad claims the Army and Navy Field Comfort Committee accepted the product—lending official credibility. This reflects how American companies marketed consumer goods as morale-boosting support for troops during WWI, blending commerce with patriotic messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
de that the rbscure the ere we are ‘idote tha the issee Pp womes, ly at the Rosine CANDY HELPS HIM ON THE HIKE—IN CAMP—OR AT THE FRONT The soldier can’t drink water. It disagrees with him. The English have found sour hard candy a “ GODSEND.” Lime Tablets answer this purpose beautifully and Repel, 5c package of Lime Tabs keeps the mouth moist and quenches the thirst. SEND YOUR BOY A CARTON OF , Lime Tabs (Eighteen 5 cent packages) At your druggist for 90c or send us $1.00 and we will send it prepaid. Do not send him a pound; he can't carry it and it soils easily. One package on each drill from our carton and his candy is always fresh, wrapped in heavy paraffin paper. Remember the dust is bad and dries the mouth quickly; there is nothing like a Lime Tab for a soldier. This package V3 has been accepted by the Army and Navy Field Comfort Committee and is packed in each and every comfort kit. You can’t buy better candy than Refvell, CANDY for twenty years “King of Caramel Makers’ and manu- facturers of the highest priced chocolates and caramels. Our latest 5-cent lime tablet is of pure sugar and delightfully refreshing. REPETTI, 520 W. 36th Street, New York City