Judge, 1917-09-29 · page 2 of 28
Judge — September 29, 1917 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement** for Nujol, a laxative product made by Standard Oil Company (New Jersey), rather than political satire or editorial cartoon. The dramatic illustration shows a man struggling to control horses pulling a heavily-loaded cart up a steep mountain, with birds flying overhead. The "vigor" metaphor connects to the ad's message: just as autumn plowing requires energy for next spring's crops, the body needs vigor maintained through proper digestive health. The advertisement warns that constipation drains energy and threatens tomorrow's productivity. It promotes Nujol as a "harmless remedy" endorsed by physicians that works "naturally and gently" without griping. This reflects early 20th-century advertising's use of ambitious visual narratives to sell patent medicines and digestive aids.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TODAY’S VIGOR It is important—this vigor of today. The energy of the autumn plowing means the success of next spring’s crops. Your energy today must be conserved against tomorrow. And you cannot postpone caring for your health any more than you can postpone plowing and expect a yield. Constipation and health cannot exist in the same body. Constipation today is a warning of serious trouble tomorrow. You can avoid it by rational treatment with an absolutely harmless remedy which acts natur- ally and gently without griping, which is pleasant to take, and which removes intestinal poisons without scourging the system. Clear thinking Americans, on the advice of their physicians, are insuring themselves against constipation today and saving tomorrow’s vigor, with Nujol. It is sold in pint bottles only, at every drugg Look for the Nujol trade-mark in red. STANDARD OIL COMPANY (ew Jersey) Bayonne, New Jersey Please send ‘me booklet on Nujol and its uses. Write your name and address plainly below. Dept. 14 Address comicbooks.com XUM