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Judge, 1917-09-29 · page 19 of 28

Judge — September 29, 1917 — page 19: what you’re looking at

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Judge — September 29, 1917 — page 19: Judge, 1917-09-29

What you’re looking at

This page is primarily **commercial advertising**, not satire. It promotes "Conscious Evolution," a self-improvement system by Alois P. Swoboda, a figure who appears to have operated a quasi-scientific wellness movement in the early 20th century. The article by W.W. Washburn argues that aging is psychological rather than chronological—one can remain "young" through developing cellular vitality and mental power. The accompanying portrait and circular seal identifying Swoboda as "Creator of Conscious Evolution" present him as an authority figure. The advertisement claims Swoboda has 262,000 followers across America and internationally, listing cities and follower counts. This reflects the era's popular "self-development" movements (similar to New Thought), which blended pseudoscience with motivational philosophy. The page represents early-20th-century wellness marketing rather than editorial commentary or political satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

September 29, 1917 WHY there is no excuse or old age at forty! As You Grow Older in YEARS You Become Younger in Body, Younger in Spirit, Younger in Ambition, Younger in Every Characteristic That Gives Greater Earning and Living Power, Greater Thought Power, Greater Pleasure- Obtaining Power and Greater Health-Promoting Power By W. W. WASHBURN IE number of years a man has lived does not tell how old or young he is. A man as old or as young as his energy, his steity, his capacity ARemarkable Personality Seotata, himself ie per he tone perlect ex: tage of ‘what "Co rough Conscious Evo. Raion What “Swoboda’ t Meowplishing for himsel {ak for every individual t fereraed by the same laws fea. and every ine vdealbasit within hime Siete ene tacts and Swoboda's mind Ged tedy are co alert and 20 toe ies completely ‘over: fowered, “His personalic Seeinates everything wit tot what fatigue is—be is a tirdes worker. He delights ie making sick people well sd erak people strong. He loves his work because be city—making a better, Bore ‘vital, more potent face of meni and women. ore alive, m more alls in ou youthful for work and play, his resisting power against disease and fatigue. A man is only as old or as young as his memory power, willpower, sustained-thought power, personality pow concentration power a brain power. He is only as oki or as young as his di gestive power, his heart pow- cr, his lung power, his kidney power, his liver power. Age is measured by the age of our celis, tissues and organs, and not by the calendar! Cultivate the Cells Everybody knows that the body and brain are made up of millions of tiny cells. We can be no younger than those cells are young. We can be no more efficient i vay than those cells are efficient. We can be no more energetic than the com- bined energy of those cells. By conscious cultivation of these cells, it is as natural as the law of gravity that we become more cflicent, © energetic, more ambitious, more enthu- By consciously developing the tomachs, we must improve our digestion. By cously developing the cells in the heart, we must increase ength in exact proporti By consciously developing the brain cells, the result can only be multiplied brai power — and so with every organ in the body. What we are and what we are capable of accomplishing depends entirely and abso- lutely on the degree of de- velopment of our cells. They are the sole controlling factors in us. We are only as young and as great and as powerful as they are. There Is No Fraud Like Self-Deception You may think you are young, strong, brainy, en- ergetic, happy, yet when compared with other men or women, you are old, weak, dull, listless and unhappy’ You do not know what you are capable of accomplishing because you have not begun to develop the real vital powers within you. ~The truth is you are only a dwarf in health and mind when you can easily become a giant through conscious development of every cell, tissue and organ of your body and brain. By accelerating the de- velopment of the powers within you, you can actually become younger, as you grow older—yes, younger in every way that will contribute to your health, happiness and prosperity. Conscious Evolution— The Secret Swoboda proves that Conscious Evolution gives energy and vitality to spare, digestive power to spare, self-reliance to spare, and gives many other desirable characteristics to spare. He proves that Conscious Evolution makes people disease-proof, fatigue-proof. He maintains that to possess sufficient vitality and energy and to keep the body in normal health under the most favorable conditions is no more health prosperity than to have only enough money from day to day to meet current expenses. Great reserve health, great reserve energy is what we must acquire if we are to successfully nullify the ravages of time, and to easily overcome every ailverse condition and thus enjoy the benefit of our health power and the advantage of our energy. Beware of Health Poverty As Swoboda says, “There are individuals who seck work only when their last cent is gone. live from minute to minute and from day to day, secking health gnd energy only as they need them badly. Conscious Evolution is for them—for everyone. It is a simple scientific and practical system by means of which every part of the brain and body is energized, strengthened, awakened, so that we become possessed by ‘a super health and mentality—the Swoboda kind of health and mentality. Conscious Evolution makes for good fortune by developing the resources and the ability and power of personality. Strange as it may seem, this revolutionary method of consciously awakening and developing weakened and life- less cells requires no drugs, medicines of 2 kind. It does not require dicting, deep breathing, excessive exercising, cold baths, electri y or massage. It takes only a few minutes a day, yet so startling is the effect of Swoboda’s system that you begin to feel younger, renewed, revitalized, re-energized after the first day. Swoboda Has Over 260,000 Followers! 1,200 in Cincinnati 2,000 in Los Angeles 1,000 in Washington, D.C. 25,000 in England 162,000 in other places 25,000 in New York 14,000 in Chicago 15,000 in Philadelphia 7,000 in Boston $,000 in Pittsburgh 4,000 in St. Louis 800 in Cleveland Total—262,000 Men and Women Conscious Evolution has followers all over the world, in all countries of the globe. Swoboda has followers in the Fiji Islands, in Java, in New Zealand, in Australia, in the Philippines, in China, in Japan, in Brazil, in Argentina, in Bo- livia, and in all of the Southern and Central American countries as well as in Canada and Mexico. AN AMAZING BOOK FOR YOU Swoboda has published for distribution a remarkable book which explains his system of Conscious Evolution and what it has already done. Write for this book—not because Conscious Evolution has meant so much to 200,000 other men and women, not because there is scarcely a prominent family in the country that hasn't at least one member a pupil of Swoboda, including Chas. E. Hughes, Rockefeller, the Vanderbilts, the Goulds, the Huntingtons, the Armours, the Cudahys, the Swifts—but write for the book because it means so much to YOU in multiplied living power, earning power and resisting power. It is a big book led from cover to cover with the vital facts about yourself nd how you can acquire the degree of perfection in body and mind that you so much desire. It exposes the dangers of excessive deep breathing, excessive exercise, and exces- sive muscular development. Regardless of how you may feel, of how efficient you may think you are—regardless of how active, energetic and alert you may consider yourself—regardless of how happy, how contented you may pride yourself on being—regardless of how healthy, wealthy or successful you may be, you cannot justice to yourself, to miss the interesting and instructive secrets explained for the first time in this startling new book. A mere reading of “Conscious Evolution" you with enthusiasm and ambition, that you wi ou have yourself acquired the Swoboda kind of health and energy by cultivating and revitalizing intensely every cell, tissue and organ in your own system. Tear out the coupon on this page, write your name and address on it or write a letter or a postal card and mail it today. Even if you gain but one suggestion out of the 60 pages you will have been repaid a thousandfold for having read it. 1 urge you by all means net to delay, not to say “I'll do it later,” but to send NOW, while the matter is on your mind. Remember, the book is absolutely free for you to keep: there is no charge or obligation now or later. Write NOW. Address ALOIS P. SWOBODA 2067 Aeolian Building New York City Beware of individuals pretending to be my agents or representatives. All such are impostors and frauds.— SWOBODA. ALOIS P. SWOBODA 2067 Aeolian Building, New York City Please send_me your free copyrighted “Conscious Evolution.”” will so fill book Name Address