Judge — September 15, 1917 — page 28: what you’re looking at

What you’re looking at

This appears to be a **Postum cereal coffee substitute advertisement** rather than a political cartoon. The image shows a woman in early 20th-century dress holding a cup, with the slogan "There's health in POSTUM" beneath. Postum was a caffeine-free beverage marketed as a healthier alternative to coffee. The advertisement capitalizes on period health consciousness and the "scientific" wellness trends of the era. The elegantly dressed woman suggests refinement and appeals to middle-class consumers, implying that choosing Postum was both fashionable and health-conscious. This is **commercial advertising content** rather than satirical commentary, though it does reflect contemporary anxieties about caffeine's effects on health that advertisers exploited to promote alternative products.