Judge, 1917-09-15 · page 2 of 28
Judge — September 15, 1917 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes the Columbia Grafonola, a phonograph player, priced at $200. The ad uses technical language to sell the device's superior sound quality, comparing the "tone-arm" to an artery through which blood flows—emphasizing seamless sound transmission. Key selling points include the seamless tubing design, the "bayonet-joint" connection that eliminates vibration, and precise engineering. The illustration shows the Grafonola cabinet (right) with a cutaway diagram displaying its internal mechanics (center). The prominent "tone" text and imagery emphasize that Columbia's superiority is "measured by Columbia Tone." This is straightforward product marketing from the early phonograph era, not political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Columbia Grafonola Price $200 - Other Models $15 to $350 Prices im Canada plas daty Columbia Superiority is measured hy Columbia ne HE COLUMBIA tone-arm plays a vital part in the perfection of Columbia TONE. ‘If the reproducer may be compared to the pulsing heart of a human being, the tone-arm would represent the artery through w hich the life-blood ebbs and flows. ‘ \ So smooth and perfect are its walls of seamless drawn tapered tubing that the. flow of sound-waves is unobstructed until the tone-chamber outlet is reached. ' ‘There is no abrupt angle—not so much as a screw—to interrupt or deflect the sound-waves set in motion by the vibrating needle-arm; every curve is scientifically designed to make the path of these waves to the tone chamber as ‘djrect as it can be made. Even the taper is calculated in less than ten-thousandth parts of an iach to provide a perfect expanding passage for the sound-waves to the tone-chamber. The cc nection with the tone-chamber, is made by the exclusive Colum- bia “bayonet-joint” that not only climinates all rattle and vibration, but prevents an abrupt turn even here, so that no part of the waves is deflected an. Every part of the Columbia Grafonola contributes with scientific, marvelous precision to the tone-effect that is part of the Grafonola—the tone-etfect of Life. Look for the “music-note” trade-mark—the mark of @ genuine Columbia Grafonola