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Judge, 1917-09-01 · page 19 of 28

Judge — September 1, 1917 — page 19: what you’re looking at

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Judge — September 1, 1917 — page 19: Judge, 1917-09-01

What you’re looking at

This page is primarily a self-help advertisement, not political satire. The featured figure labeled "Svoboda" (likely referring to Yacov Svoboda or a similar wellness promoter) promotes "Conscious Evolution"—a pseudoscientific health system promising to transform readers into "millionaires of mental and physical wealth." The pitch targets early 20th-century anxieties about vitality and success, claiming ordinary people are "half alive" unless they possess extraordinary "brain power" and "bodily power." It promises readers can become mental and physical "giants" through this system, free from "health-and-mind poverty." The testimonials ("What Others Have to Say") provide fake social proof, claiming dramatic results: weight loss, increased vigor, improved mental capacity. For modern readers: this represents vintage pseudoscience marketing—combining vague self-improvement language with pseudo-medical claims about cells and energy to sell expensive courses. It exemplifies exploitative wellness advertising that preys on insecurity about health and success.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

September 1, 1917 Become a Millionaire of Mental and Physical Wealth—lInstead of a Pauper! CONSCIOy, of Sey, T>2 Possess Only Sufficient Energy and Vitality to Carry You Through Each Day—to be Normal in Health Only Under the Most Favorable Conditions— Is No More Prosperity Than Having Only Enough Money From Day to Da: to Meet Current Expenses! Great R. SERVE Health, Great RESERV: Energy, Are What We Must Acquire If We Are to Successfully Overcome Every Adverse Condition and Thus Enjoy the Benefit of Living a Whole Life, a Complete Life, a Superior Life. You Can Become a Millionaire in Mental and Physical Wealth—Free From the Pangs of Health-and-Mind Poverty. What Others Have to Say “I am more than pleased with my How much wealth of mind and body do you I am more than pleased with possess ?—If you are not a millionaire in Brain ments for fltcen or twenty years 1 Power and Bodily Power—with ability, alert- shat T have minsed and lost by waiting ness, confidence, ambition, energy, vitality, and ee eee health to spare-—you are living an inferior life, an j empty life, an inefficient life! Only if you area mental ete and physical giant, able to abuse yourself without flinch- veyed apes So. ; ing—only if you are miles ahead of other men in thought- do work of ‘me tal character previ- power and action-power—only if you are aly grasping your ber aceapenatioce opportunities—only if you never get tired of thinking and work- planned ith romalte; ing—are you what you ought to be and can become, easily and quickly. “The very first lessons began to Are You a Victim work magi fatitude, 1 am telling my complaining friends, Words cannot explain the new life it rts to both body and brain.” Most people say, and think, they feel fine when they are actually is f only half alive, half awake, half as energetic, half as successfulas healthy, wealthy and successful you may be, you cannot afford eer Oren my welabt 20; pounds, they could be. in justice to yourself, to miss the energizing and greater life feduoed tay ei aa esr gleam Healch to some individuals means freedom from distress and Treating influence of Conscious Evolution. ‘eseen Nnly freedom from disease. Health to others means a wealth of living think yourself strong, brainy, energetic, pat | did nee power, a superabundance of physiological power, a superabund- ghly vitalized, exuberantly healthy and_ successful, ance of physical power, and a superabundance of personal power. + e ne-half of what is possible for here are two distinct advantages that a person gains through — Y, in reality, living an inferior life. Conscious Evolution of living power. One is—absolute freedom can prove it to you. Conscious Evolution can make of you a s and inefficiency and ill condition,—the other is— giant, psychologically and personally. describe the satisfaction I than a thousand dol- creased mental and skeptical, now am have gained 17 ry Swoboda. of Self-Deception ? sonality and body you may think yourself, regardless of how ve heard yor “I think your system is wonderful. ought I was in the best of physical h before I wrote for your course, usness of superabundance of power which gives the nfidence—self-reliance—aggressiveness, just as the f unusually valuable characteristic gives the f-reliance and the means of success. What Conscious Evolution Is The body is composed of billions of cells. When illness other unnatural condition prevails, we must look to the cells for relief. When we lack energy and power, when we are histless, a we haven't smashing, driving power back of our thoughts . when we must force ourselves to. meet our daily 1 social obligations, when we are sick or ailing, or . for any reason, we are not enjoying a fully healthy and happy life, it is simply because certain eells are weak and inactive haven't the power to run the human engine . hese facts and many others were discovered Swoboda and resulted in his marvelous new system us Evolution which develops every cell in the brain and body to its maximum capacity of positive qualities. Conscious Evolution thus improves on nature. In other words, it harnesses nature, and makes it continue the evolution and organization and upbuilding of your cells and life, and thus, not only restores to normal those who are below normal, but it continues their advancement and evolution, and makes them better than nature alone could make them without guidance and without harnessing. Conscious Evolution is to the body and its life what cultivation is tocorn, Corn that is left to nature without cultivation is much inferior to corn that is cultivated by man. Cultivated corn is lly superior to uncultivated corn, and cultivated cells ed energies of personality are equally superior to uncultivated cells and energies Conscious Evolution gives energy and vitality to spare, self-reliance to spare, , thinking ower to spare. Conscious Evo ps gigantic cell Conscious Evolution makes the body, 1 y fatigue proof. It creates reserve health, reserve ene reserve vitality and reserve mentality. Do Not Deprive Yourself ly evolutionized and yo The difference between your ce! ference between real precent condition is a mode . To deprive yourself of the privileges and benefits of Conscious Evo- ion, is to practice fraud on yourself, to impose on yourself. If you will realize through experier A Startling Book—FREE If you think you are totally well, if you feel only a little below, par, or if you have resigned yourself to your fate after many years’ suf- fering and many experiences with me en by all means let Swoboda send you his new copyrighted book on health, strength, 3 ead what his system is, what it has already accom- ntensely interested in every page, in every sentence, in every word. You will realize that Conscious Evolution solves the problem of continual youth. that old age the bugbear can be swept aside. Tear out the coupon on this page. write your name and address on it. of write a letter of even a postal card, and mail to Alois P. Swoboda. 2050 Aeolian Ha!l. New York. Even if you gain but one provement cannot recon highly. Do ni “You know more about the human body than any man with whom I have in contact personally or a 100 hesitate to refer to me.” A Few of Swoboda’s Prominent Pupils F, W. Vanderbilt Du Pont Charles Evans Hughes Frank A. Vanderlip wk Hearst | Please send me your free ‘ighted book, “CONSCIOUS. EVO: LUTION.” suggestion out of the 60 pages in Swoboda’s book, you will have been repaid a thousandfold for paving tead it, piss you by all mesas City... . State ot to delay; no! 8 pM later.” 10 sent e COU] "1 or tetter oF postal white the, ma Mail to ALOIS P. SWOBODA or a letter or postal NOW, while foe Ly pabead fe on your ?@ Tine of sbiamaton now or laver Wete NOW.” gf 2059 Aeolian Hall New York City What Conscious Evolution Does Regardless of how alive you may believe you are, regardless of how active, energetic and alert you may consider yourself, regard- less of how successful and developed in every department of per- comicbooks.com