Judge, 1917-08-25 · page 2 of 28
Judge — August 25, 1917 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It's a Nujol laxative product ad from Standard Oil Company (New Jersey), placed in Judge magazine. The ad uses a relatable scenario: returning from vacation feeling energetic ("like a fighting cock") but then experiencing constipation from disrupted routines. It positions Nujol as a "safe, efficient" solution that works without habit-forming drugs. The image shows the product bottle, box, and accessories (a clock suggesting time pressure, a spoon for dosing). Text emphasizes Nujol is "harmless" because it's not absorbed into the system—key marketing messaging for the era when laxative safety was a genuine concern. This represents typical early-20th-century advertising in humor magazines: straightforward product promotion using everyday situations and health claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 SS . e je Back from the Country and Feeling Fine Back from your vacation—feeling like a fighting cock. Lots of digging in to do—and in you dig. Hours crowded with work; no coo time for bodily exercise; hurried meals; nature’s signals unheeded. Then comes constipation. Ward off constipation—while readjusting yourself to a sedentary occupation—with the Nujol treatment. The Nujol way is the safe, efficient way to regulate the bowels without irritation. Nujol is harmless as it is not absorbed into the system. It is the satisfactory, sensible method of freeing yourself both from con- stipation and from the use of harmful, irritating, habit-forming laxative drugs. Nujol is neither fattening nor heating. Nujol is sold in pint bottles only that are filled and sealed at the Nujol laboratories, never in bulk. At all drug stores. Refuse imitations. There is only one Nujol. Send for our Nujol booklet. Nujol jor constipation STANDARD OIL COMPANY (New Jersey) BAYONNE NEW JERSEY Dept. 14