Judge, 1917-08-18 · page 27 of 28
Judge — August 18, 1917 — page 27: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a satirical cartoon. It promotes "Every American's Encyclopedia," a new American-made reference work published in 1917. The sales pitch emphasizes nationalist pride—contrasting this "Made in America by American Scholars" encyclopedia against European competitors that allegedly contain "distorted or altogether inadequate" information about American achievements and events. The advertisement targets practical American readers who value efficiency, claiming the encyclopedia's alphabetical organization saves time compared to competitors' lengthy articles. It also argues that rival encyclopedias are outdated because "events have moved so fast" (likely referencing WWI's rapid developments). The pitch emphasizes affordability: only $1 "sent now" (approximately 3.3 cents daily). The visual shows the encyclopedia set towering over discarded competitor volumes, symbolizing superiority. This reflects early-20th-century American confidence in homegrown products and expertise during World War I, when "Made in America" messaging was commercially powerful.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
es, 28, ENCYCLOPEDIA MADE IN AMERICA BY AMERICAN SCHOLARS FOR AMERICAN READERS which, being wholly, or in large part, of foreign m: altogether inadequate v entirely ignoring in many spheres of modern activ MADE IN AMERICA EVERY AMERIC. Ss YCLOPEDIA is the work of a large body of American scholars who have gathered! from the remote past and the imme all the interesting facts in connection with of human interest—person, place or thing. If covers in formation found in no other Encycopedia. Its arrange- ‘ment is s¢ y bit of its vast store of in- formation c. Its broad scope and the up-to-datene: information make it a work of the most practical utility to the professional and the business man, the student and the home circle. It com- bines features that stamp it with a distinctive individu- ality, pleasing to the eye and grateful to the hand. Each volume is 7)s by 5! inches. The 9 volumes occupy a shelf space of 13! inches. ‘The bold captions and the clear type in which the body of the text is printed are that, among many others, make EVERY ENCYCLOPEDIA an instrument of POT OS PW SE SP BR PRE ur AMERIC, the highest effici y FOR PROGRESSIVE AMERICANS ment and arrangemen CLOPEDLA sho: editors had a keen appreciation of the needs of the modern American man and woman. We Americans are a busy people. We have no time for or patience with the irrelevant. When we consult a work of reference we do so in most cases for a specific fact—not for an claborate treatise when the fact sought for can he visualized in a few words The new plan on which EVERY AMERICAN’S ENCYCLOPEDIA bas been constructed enables it. to give its readers the greatest service in the least possible time . Y AMERICAN’S “YCLOPEDIA every thee of knowledge is as quickly found as a name in a di y. You want information, say, about the Dan- bury Hatters’ Case. You don't have to dig it out of some long article under a caption like Important Legal Deci- sions or History of Capital and Labor. You will find the facts given right under its own name. You want to [EVERY AMERICAN’S For years the chief sources of our knowledge have been Encyclopedias ¢, have given distorted or ‘ws of American endeavor and achievements, while American men and women who stand in the foreground in other national in ne: know about the history of Conscription, or about the Titanic Disaster, or the Colorado Strike or the Kiev C: —simply turn to these headings in their alphabeti se order and get, your information without a moment's loss of time. Could fact finding be made easier? Could a greater incentive be offered for self-education, which is the only real education? LATER BY SEVERAL YEARS THAN THE BIGGEST AND MOST EXPENSIVE ENCYCLOPEDIAS Events have moved so fast in the past few years that the big, expensive Encyclopedias ae now hopelessly out of date. as drawn into its vortex the most powerful world war nations on the globe. most instances their day a great Sino Developments of the most stupen- dous and far reaching importance have taken place, with intense acti invention. ew leader ity in scientific discovery and mechanical rs have sprung up and taken the place of those who held the center of the stage a few short pe old while not neglecting the It is new order” S E CVCLOPEDIA belongs: in method, new in telling about the newest things order changeth, that E new in purpose, oldest, Its scope, and the variety and abundance of its in formation can be ade examination and use of the work. timeliness, AMERIC. quately realized only by actual For up-to-dat q ess and convenience EVE! IA is without a rival OUR INTRODUCTORY OFFER places EVERY within the means of all ing that the demand will call for the distribution of thou. sands of sets monthly troductory p AMERICA. ice and terms only so long as savings ‘SS. ENCYCLOPEDIA who thirst for knowledge. Figur- we can maintain the present cost of manufacture can be effected by the placing of hinders; otherwise, immediately advanced. ders for unusually large editions with the printers and the present introductory price will be PUTS ALL OTHERS Wouldn’t You Be Willing To Spend 3} Cents a Day To Be 100% Efficient In Everything? THAT’S ALL IT COSTS TO PUT IN YOUR HOME THIS NEW GIANT AMONG BOOKS OF REFERENCE IN THE DISCARD LATER THAN THE BIGGEST AND MOST EXPENSIVE ENCYCLOPEDIAS BY SEVERAL a> ‘CYCLOPEDIA treats all subjects of special pened from the American instead of the European Ww giv ing to the lives of American lopedias by European mediocri cope, omitting no forcign subject of importance. en and women space usurped , and is thoroughly Inter- THE HIGHEST EFFICIENCY WITH THE LOWEST COST EVERY AMERICAN’S ENCYCLOPEDIA does the work of the biggest and most expensive ENCYCLO- PEDIAS at a small fraction of their cost. ef Here is true ney with true economy. ‘end for your set immediately and thereby secure the advantage of the present remarkably low introductory price. ONLY *1 SENT NOW ou the entire x 9 volumes. 4x54 Inches. “Special Librar xtra Durable Cloth, wit Label Stamped in Gold teh" Words 5,000 Pages. 1.000 in Big Bold Type. ratiot Prot Words and Phrases treated in the text. Latest Statistical and Industrial Facts in connection with American and Foreign Cities and Towns. r----------- I-8-18 BRUNSWICK SUBSCRIPTION CO., 1116 Brunswick Bidg., New York City Enclosed ts $1.00 fext payment on the 9 volume, Cloth bound. set of EVERY AMERICAN CYCLOPEDIA, to be shipped. charges prepaid. T agree to remit the full Inteoductory Price: $13:00, at the rate of $1.00 (of more) per month following receipt of books. Otherwise [will within five di ask for instructions for their return. at your ex- pense, my $1.00 to be refunded on their receipt. Name Address Occupation