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Judge, 1917-07-28 · page 21 of 28

Judge — July 28, 1917 — page 21: what you’re looking at

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Judge — July 28, 1917 — page 21: Judge, 1917-07-28

What you’re looking at

This is primarily a **product advertisement** disguised as historical commentary, published during World War I (July 1917). The opening section uses a tenuous historical claim to sell a 16-volume encyclopedia set called "Famous Characters of History." The narrative argues that a Norman peasant girl's beauty led to William the Conqueror's birth, which eventually resulted in the British Empire—which is now fighting in WWI against "Teutonic hordes." **The propaganda angle**: The ad conflates romantic love with imperial destiny, suggesting that Britain's current military struggle is the natural culmination of historical forces. This frames WWI as a continuation of civilization's grand narrative. **The visual**: A stack of leather-bound volumes is prominently displayed, emphasizing the product's impressive appearance and perceived value. **The pitch**: At only $1.00 with a coupon (charges prepaid), these books promise to illuminate American homes with heroic inspiration during wartime—a clever marketing tactic exploiting patriotic sentiment and hunger for meaning during a costly, confusing conflict.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

July 28, 1917 Love and the British Empire The pretty feet and shapely ankles of this Norman peasant girl made her the mother of William the Conqueror. Had Duke Robert of Normandy not been fascinated by the unconscious } display of these charms while the maid was playing in the brook, so we are told,—Harold, the last of the Saxon Kings, would not have fallen at Hastings—there would have been no Anglo- Norman dynasty in Britain—no England as we know it today— no British Empire rolling back the Teutonic hordes in the present great war for freedom and democracy. Thus we see how deep the roots of the present reach into the past. But this is only one of many true stories of the brave men and beautiful women who made history for over two thousand years, showing the extent to which Love has shaped the des- tinies of mankind, has ruled in Court and Camp, has exercised imperious sway over the hearts of men and women of high de- gree—has in its wildest expression destroyed empires and wrecked } brilliant careers—that are told in FAMOUS CHARACTERS OF HISTORY Stranger Than Fiction The lives of illustrious men and women 16Goeld Top Volumes 4300 £0, Clear Type Partial List of Famous Characters are always stranger than the day-dreams Pores Rich Cloth Binding ee Heat) Paper Each Volume strations of fancy. They alone feed the heart and SESH tnches te Sool instruct the mind, while satisfying the cravings of imagination. In these days of © war’s alarums we hunger for the real—for nourishment of soul such as is found in the deeds of these famous men and women whose lives are eternal founts of inspira- tion to every one in whom there is latent heroism or latent romance. Let every American home be illuminated by the presence of the heroes and heroines whose stories are told in these pages. Entertainment That Instructs Never was there a set of books—no matter how costly—that will compare with this for entertainment and instruction— and the stories have the supreme merit of being absolutely true. Is it any wonder that the appetite of the reading public demands edition after edition—that no home or school library is considered com- plete without these wonderful books ? We follow the fortunes of the great Casar as he extends the boundaries of Rome to include all the known parts of the earth; we are with him on the fatal ides of March when the fires of an all- |-consuming ambition were forever quenched by the life blood drawn by the assassin’s knife. We see how a woman's wiles turned aside the tide of Rome's destiny and therefore that of the world. History in the form of Biography is our great instructor. The lives of famous characters are the beacons that will guide us ley on the voyage of life, though the sea of time we ate is full of perils. But with FAMOUS CH. YRACTERS OF HISTORY as our guide it is no longer an unknown sea. It has been traversed for ages, and there is not a sunken rock or treacherous shoal which is not marked by the wreck of those who have preceded us. Every One a Wonderful Personality These are the men and women who made history of their own day, and whose example, as guide or warning, is the most |feading public by storm precious part of our heritage fact quickly to” take from the ages. sdvantage of It Alexander the Great Xerxes Wilham the Conqueror {plus Conar . Cyrus the Great ‘ero Hannibal Cleopatra Peter the Great Darius the Great Marie Antoinette Mary Queen of Scots § Henry 1V Alfred the Great Price and Terms Fit Every Purse No home circle where current events are subjects of serious study can afford to overlook the educational value of these sixteen volumes on which we have placed, on this new edition. an imiroductory price within the reach of every purse. Only $1.00 Now With the Coupon brings these 16 Goto Tor, Intensely Interesting Volumes Right to Your Door, charges prepaid. And you have a who’e year in which to pay the balance, if desired, Figure it out for yourself: Por the tnfling sum of 3 (and a small fraction) cents a day for one year you have the privi- lege of knowing. even more intimately than their own con- temporaries, these famous men and women whose favors cost fortunes in their own day—of seeing them under every vicissitude incident to their high estate. It is to the seed sown by these characters around whom the history of the past revolves that is to be traced the events now convulsing Europe in the greatest of all wars between democracy and absolutism. But the price named in the coupon must be advanced if the immediate response to this Introductory offer docs not promise a quick sale of the entire edition so as to bring the selling cost within the amount originally set aside for that purpose— . Therefore Don't Delay—Mail Coupon Today BRUNSWICK SUBSCRIPTION COMPANY 1116 Brunetee Building, New York City volume, Cloth, osed is the 1 eed see of EXMOUSCHARACTERS OF MISTORY I aaree to remie the full In- | oth | Sek id troduct $13.00, at the rate of $1.09 (or more) tnonth following receipt of books. Other will, within Bee daye, sak for laattuctions of their retaym at your ex pense, my $1.00 to be refunded oa their receiot | same | Address. Occupation. comichooks.coni]