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Judge, 1917-07-07 · page 27 of 27

Judge — July 7, 1917 — page 27: what you’re looking at

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Judge — July 7, 1917 — page 27: Judge, 1917-07-07

What you’re looking at

This is primarily a **product advertisement**, not political satire, though it contains nationalist messaging relevant to 1917. The page promotes "Every American's Encyclopedia"—a nine-volume reference work—by emphasizing its American authorship and contents. The central image shows these volumes towering over discarded foreign encyclopedias, visualizing the product's superiority. The nationalist appeal is significant for its **historical context**: published July 1917, just months after America entered World War I, the ad stresses that this encyclopedia is "Made in America by American Scholars for American Readers" and criticizes older encyclopedias of "foreign make" that gave "distorted" views of American achievement while "ignoring American men and women." The marketing targets busy Americans wanting quick fact-finding rather than lengthy articles. The satirical element is subtle—the towering stack of American volumes literally dwarfing competitors suggests almost comical superiority, appealing to patriotic pride during wartime while solving a practical reference problem.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

July 7, 1917 Nera" ECCT ENCYCLOPEDIA MADE IN BY AMERICAN SCHOLARS FOR AMERICAN READERS AMERICA WY SE g. i ry | rs fi rg th 7 | | | a | oa | Wisdom is founded upon the knowledge of facts. on | tally but the systematic absorption of facts. Facts— are the indispensable tools of progress. MADE IN AMERICA EVERY AMERICAN’S ENCYCLOPEDIA is ) the work of a large body of American scholars who jl have gathered, from the remote past and the imme- diate present, all the interesting facts in connection with eve subject of human interest—person, It covers information found in no Its arrangement is so simple stantly accessible. Its broad scope and the up-to- dateness of all its information make it a work of the most particular utility to the professional and the business man, the student and the home circle. In format and typography it combines features that stamp it with a distinctive individuality, pleasing to the eye and grateful to the hand. Each volume is 78% by 5% inches. The 9 volumes occupy a shelf Jace of 1344 inches. “The bold captions and the clear type in which the body of the text is printed are features that, among many others, EVERY AMERICAN’S ENCYCLOP > strument of the highest efficiency. make SDIA an in- FOR AMERICAN READERS ‘The subject matter, treatment and arrangement of EVERY AMERICAN’S ENCYCLOPEDIA show clearly that its editors had a keen appreciation of the needs of the modern American man and woman. We Americans are a busy people. We have no time for or patience with the irrelevant. When we consult a work of reference we do so in most cases for a specific fact—not for an elaborate treatise when the fact sought for can be visualized in a few words. ‘The new plan on which EVERY AMERICAN ENCYCLOPEDIA has been constructed enables i The importance, | these facts from a source untainted by prejudice or partiality For years the chief sources of our knowledge have been Encyclopedias which, being wholly, or in large part, of forcien make, have given distorted or alto- gether inadequate views of American endeavor and achievements, while entirely © ignoring American men and women who stand in the foreground in many spheres of modern activity. Recent events have stirred our national pride as never before to a realization of the splendor of our own accomplishments, and of the number of great figures America has contributed to the world’s progress. place or thing other Encyclopedia. that every bit of its vast store of information is in- Education is fundamen- Accurate Knowledge— therefore, of getting broad land. importance, it to give its readers the greatest service in the least possible time. The old plan or method, which originated over a century ago, and is still ‘followed by publishers of Encyclopedias, makes them vir- tually a collection of elaborate treatises with all related subjects grouped under one big, general heading, often necessitating on the part of their users much tedious searching for the facts desired. In EVERY AMERICAN'’S ENCYCLOPEDIA every item of knowledge is as quickly found as a name in a directory. You want information, say, about the Danbury Hatters’ Case. You don’t have to dig it out of some long article under a caption like Important Legal Decisions or History of Capi- You will find the facts given right You want to know about the history of Conscription, or about the Titanic Disas- ter, or the Colorado Strike or the Kiev Case—simply turn to these headings in their alphabetical order and get your information without a moment's loss of time. Could fact finding be made easier? Could a greater incentive be offered for self-education, which is the only real education? tal and Labor. under its own name, LATER BY SEVERAL YEARS THAN THE BIGGEST AND MOST EXPENSIVE ENCYCLOPEDIAS Events have moved so fast in the past few years that the big, expensive Encyclopedias in most instances are now hopelessly out of date. Since their day a great world war has drawn into its vortex the most powerfu_ nations on the globe. Developments of the most stupendous and far reaching importance have taken place, with intense activity in scientific discovery and mechanical invention. New leaders have sprung up and taken the place of those who held the center of the stage only a few short years ago. “ The old order changeth. Fan iding place to new. It is to the “new” order that EVERY AMERICAN'S ENCY- CLOPEDIA belongs—new in purpose, new in method, new in telling all about the newest things while not neglecting the oldest. “Know America First” It is in response to a very clear demand for a fairer presentation and a more comprehensive statement of American standards and achievements, and for a broader knowledge of the many great names that America has con- tributed to the world’s honor-roll in every departrent of human endeavor, that the publishers have is AR which treats all subjects of special interest to American readers from the Ameri can instead of the European point of view——which gives to the lives of Amer can men and women space usurped in other Encyclopedias by ritics—zohich is thoroughly International in Scope, omitting no foreign subject of ENCYCLOPEDIAS BY SEVERAL should be the slogan of every patriot throughout our sed EVERY AMERICAN’S ENCYCLOPEDIA, ‘uropean medioc Its scope, and the variety and abundance of its informa- tion ean be adequately realized only by actual examination and use of the work. But it may be said without exaggera- tion that for up-to-dateness, timetiness, comprehensivencss and convenience EVERY AMERICANS YLO- PEDIA is without a rival. OUR INTRODUCTORY OFFER places EVERY AMERICAN’S ENCYCLOPEDIA within the means of all who thirst for knowledge. | Figuring that the demand will call for the distribution of thousands of sets monthly we can maintain the present introductory res and terms only so long as savings in cost of manu- cture can be effected by the placing of orders for unusually large editions with the printers and binders; otherwise, the Present introductory price will be immediately advanced. VERY AMERICAN’S ENCYCLOPEDIA does th work of the biggest and the most expensive Encyclopedia at a small fraction of their cost, Here is true efficiency with true economy. DON’T BE A “SLACKER” in the duty you owe yourself and your family. Send for your set immediately and thereby secure the advantage of the present remarkably low introductory price. ONLY Pines vou the enticaeet: gv volumes: Rach pHing 4 re. Extra Ds amied in old. ‘Catch Words NOW in Big Bold Type. 5.000 Pages. ‘1.000 Illustrations, Pronunciation clearly indicated of all Names and Common Words and Phrases treated in the text. Latest Statistical and Industrial Facts in connection with American and Foreign Cities and Towne. A WHOLE YEAR IN WHICH TO PAY THE BALANCE °F OESIRED. Iar and coupen today. Money bach itnet satlened. ' BRUNSWICK SUBSCRIPTION CO. S017 Wie Brunswick Bidg., New York City Enclosed is $1.00, first payment the 9 volume, Cloth bound set of EVERW"ARERICA NS ENCYCLDEEDIA, to be shi. ped charges prepaid. to remit the full Intro- Hectory Price Statoawat the rate of 1.00 for more) per month icliowine receipe of boots. Otherwite Twill withie hve days ask for instactiona for thelt retura, at your expenss, my $1.00 to be retand on their recede. Nane. Address. Occupation. . State