Judge — June 30, 1917 — page 28: what you’re looking at

What you’re looking at

This is a vintage cigarette advertisement for Fatima brand Turkish blend cigarettes, manufactured by Cameron & Cameron (Richmond) under the Liggett & Myers Tobacco Company. The ad features the product package prominently displayed against a stylized silhouette of what appears to be a Turkish mosque or minaret, reinforcing the "Turkish" marketing angle. The package shows Ottoman imagery—a crescent moon and star symbol—designed to evoke exotic appeal. The tagline "A Sensible Cigarette" reflects early 20th-century marketing, when Turkish tobacco was marketed as a premium, refined choice compared to other blends. This advertisement exploits orientalist imagery and branding to position the product as sophisticated and desirable to American consumers. The dark, atmospheric composition emphasizes luxury and exclusivity.