Judge, 1917-06-30 · page 21 of 29
Judge — June 30, 1917 — page 21: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for a "Standard Edition" of Shakespeare's complete works, published by Brunswick Subscription Co. It's not a political cartoon or satire. The content opens with a quote attributed to Alexandre Dumas praising Shakespeare's character creation. The ad then uses this to pitch the edition's value to readers, asking "What Does He Mean to You?" and suggesting Shakespeare offers "Pleasure, Profit, Complete Understanding." The advertisement emphasizes the edition's unique features: critical notes, glossaries, illustrations, and high-quality binding at "half the publisher's price" ($1.00 per volume). A mail coupon at the bottom invites subscription payment. For modern readers, this reflects early 20th-century book marketing: Shakespeare was positioned as essential cultural/intellectual property, and subscription sales by mail were a standard direct marketing method before digital commerce.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“After God, Shakespeare Has Created Most” Alexandre Dumas In Shakespeare’s character creations the history of the human race is written forever. There is no phase of human nature not found in his plays. Through the magic of a verbal alchemy that kindled every thought into a picture, and clothed the emotions of his characters in visible images, kings, nobles, sages, picturesque reprobates like Falstaff, scheming villains like lago, high- born dames, lovers in whose bosoms the little god seemed ever to keep a fiery vigil, become creatures of flesh and blood. His historical characters are stamped with the very spirit of the age in which they lived and are breathing realities. We meet the great leaders— Julius Cxsar, Brutus, Mark Antony, Henry IV, Richard III, the Knights of the White and the Red Rose—we hear the clatter of swords, and the laughter of beautiful and clever young women. The East in its Oriental sensuousness, Greece, Rome, France and England lighted by bs last rays of setting chivalry gleam from his pages. WHAT DOES HE MEAN TO YOU? Does the influence which Shakespeare has exerted on mankind through three centuries mean anything to you? Are you reading him ‘for daily In- spiration, for the development of Imagination, which the great Napoleon declared rules the world, for command of Language and Expression, which Shakespeare possessed more than any man ever born on this planet? All that Shakespeare means in richness and fullness of life may be yours— the Pleasure, the Profit, the Complete Understanding—through THE UNSURPASSED FEATURES OF THE STANDARD EDITION Works kiving the known om of Seaes v YOU WILL FIND THESE IN NO OTHER EDITION showing s0 he plot, and descrip» CRITICAL NOTES h renderings of the text according to, c ies. k | GOLDEN TEXTS FROM SHAKESPEARE EVES ering srcomicneed tory of cach lay. EXFEANATURE ROTES for he So treee rate Se as A copy of this beautiful and valuable book by Raddatz ‘ rhe eature of the characters. These pre SPEDY NOTES modeled Upon, the course of Shake: Fach play fs followed by a glomary ex- parsved at the leading American and GIVEN TO SUBSCRIBERS plaining every doubtlul’cr obesicte word in that play Poplist univeraides Sethe Sanders HALF THE PUBLISHER'S PRICE Stabe nimi the aoneee INTERESTING MECHANICAL FEATURES The largest that could be used without making pague parer. The vol ‘00 pages each. Each volume Nik-ribbed cloth, finished with gold tops TIONS. Se ds of text Ml used in be ed. in Shakes Mure ‘altogether unique and found in no f of ibe sets. m of Judge we can re lovers that we Brunswick Subscription Co., The present 1116 Brunswick Bldg., New York City ces we also secured a small olden Texts from nian Standard Edition at half price you must be prom pt irs ply ts strsctly Limited—there- fore seen a book #0, wisdom and MAILCOUPONTO-DAY ought. comicbooks.com