Judge, 1917-06-23 · page 21 of 28
Judge — June 23, 1917 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It promotes a "Standard Edition" of Shakespeare's complete works to Judge magazine readers. The advertisement uses Alexandre Dumas's quote praising Shakespeare to argue the playwright's universal relevance—appealing to readers' aspirations for self-improvement, imagination, and eloquence. The dramatic engraving shows a theatrical scene, emphasizing Shakespeare's cultural prestige. The marketing pitch emphasizes exclusivity: this edition includes features "found in no other edition"—prefaces, critical notes, glossaries, and biographical material. The publisher claims to have bought limited remaining sets before production ceased due to wartime paper shortages and rising costs, creating artificial scarcity. At $1.00 (advertised as "half the publisher's price"), this targets middle-class readers seeking cultured self-education. The coupon at bottom solicits mail orders. This reflects 1917 America's reverence for classical literature as a marker of refinement and respectability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
June 23, 1917 : TENET ATES Has Created Most” Alexandre Dumas In Shakespeare’s character creations the history of the human race is written forever. There is no phase of human nature not found in his plays. Through the magic of a verbal alchemy that kindled every thought into a picture, and clothed the emotions of his characters in visible images, kings, nobles, sages, picturesque reprobates like Falstaff, scheming villains like Iago, high-born dames, lovers in whose bosoms the little god seemed ever to keep a fiery vigil, become creatures of flesh and blood. His historical characters are stamped with the very spirit of the age in which they lived and are breathing realities. We meet the great leaders— Julius Cesar, Brutus, Mark Antony, Henry IV, Richard III, the Knights of the White and the Red Rose—we hear the clatter of swords, and the laughter of beautiful and clever young women. The East in its Oriental sensuousness, Greece, Rome, France and England lighted by the last rays of setting chivalry gleam from his pages. WHAT DOES HE MEAN TO YOU? Does the influence which Shakespeare has exerted on mankind through three centuries mean anything to you? Are you reading him for daily In- spiration, for the development of Imagination, which the great Napoleon declared rules the world, for command of Language and Expression, which Shakespeare possessed more than any man ever born on this planet? All that Shakespeare means in richness and fullness of life may be yours— the Pleasure, the Profit, the Complete Understanding—through THE UNSURPASSED FEATURES OF THE STANDARD EDITION word for word as the most eminent scholars ridge.” which is based on the Folio most nearly accurate of all Shake ces and den, Tennysod. Brandes, Hazlitt, Mabie, Quincey. Gollance. the. Coleridge. De el. Saintsbury Pura tr Pamb, sschlew ‘Mes. Jameson, Hudson, Guizot, Swinburne, “SHAKESPEARE—THE MAN” * Annals of the Life of Shakes peare™ soy feral’ rhe English, own times and ours, greatest literary fenlos the world has ever known and area feayire that distinguishes, the andard Edition from all others. $ giving the various renderings of eminent Shakespearian authorities, GOLDEN TEXTS FROM SHAKESPEARE A copy of this beautiful and valuable book by Raddatz GIVEN TO SUBSCRIBERS for the Standard Editioa of philosophy from which’ each may draw without stint ac cording to his desires. For in this ‘volume is the very” es sence inspirational thought of ‘Shakespenre--his wisest observations’ on life: em his gokten he quotations appropriate headings tion to being indexed cross indexed: The book is beautifully printed from new type oa the pest derkle-edged paper, at od finished silk bands adensed story of each play cleat the meaning of « playa and che mature of the characters. These b ELOSSTRIES. Each play is followed by a glossary ex- Dlaining every doubtiul'or obsolete word in that play: 3 OTES for the average reader, ex- plaining clearly euch portions of the plays as might be heult, to understal y NOTES modeled wi epearian study pursued at the English universities a the course of Shake- leading American as HALF THE PUBLISHER'S PRICE SENT NOW brini printed "Go = Shaktspeare"—“a veritable treas: ry of the wit, $400 The “publisher trom whom we bought limited number ‘of seta of the Standard Edities decided to suspend farther publication when the cost of paper and other materials soared to heights which left no margin of profit. considering the means available to him for disposing of the sets. We believe that through the medium of Judge we can reach such a large number of Shakespeare lovers that we can quickly dispose of the entire lot. The present cut in price of course cannot be maintained if we are put to a heavy selling expense in disposing of the sets throu repeated advertisements. Therefore. to get the bene! of this great reduction ig price you must ACT TODA Under similar circumstances we also secured a small number of copies of the celebrated “Golden Texts from Shakespeare.” by William J. Raddatz, A. B.. a copy of which, while they last, will be given to each subscriber for the Standard Edition. Very few readers have ever seen a book 0 superbly printed as this treasury of the wit. wisdom and philosophy of the “king of the realm of thought.” ou the entire INTERESTING MECHANICAL FEATURES TYPE, The largest that could be used without making the volumes too bulky; ample margins. PAPER. VA pure white, thin, opaque, paper. , The vole erage nearly pages each Each volume finished with gold tops wn 38) ine Bini 3. Silk-ribbed cloth, TLLOSTRATIONS. Scenes from Shakespeare's plays and’ hundreds of text illustrations reproduced from rare ‘rood cuts used In books published in Shakespeare's time—a feature altogether unique and found in 60 other edition. Brunswick Subscription C Co., 116 Bru: jew York City I enclose $1.00 a first payment on the 10 gold top volumes of the Standard Edition of “SHAKE- SPEARE™ and the volume of “Golden Texts.” If as represented L will remit $1.00 per month for tt months after their receipt. Otherwise, 1 will, within 3 days, ask for instructions for their retura, at your expense, my $1.00 to be refunded on receipt Name Address Occupation comicbooks.com