Judge, 1917-06-09 · page 17 of 28
Judge — June 9, 1917 — page 17: what you’re looking at
What you’re looking at
This is a **Bull Durham tobacco advertisement**, not political satire. It uses patriotic and military imagery to market cigarette rolling tobacco during World War I (the page is dated 1917). The photograph shows three Army champion athletes (boxer Danny Goodman, bowler Billy Williams, and heavyweight Jack C. Felker) demonstrating hand-rolling cigarettes. The ad's pun—"roll their own"—plays on both the literal act of rolling tobacco and the American idiom meaning to be self-sufficient. The advertisement explicitly connects the product to patriotism: Bull Durham has been smoked by "our Army and Navy...for three generations." By featuring champion soldiers, the ad implies that strong American manhood chooses this brand. The phrase "The Makings of a Nation" doubles as product branding (referring to rolling papers) and nationalistic messaging, positioning the tobacco as fundamentally American during wartime. This is commercial propaganda using military prestige and athletic achievement to sell cigarettes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
man, Fi champion light-weight boxer of the Army, “rolling his ewn" in his corner just before the Danny Good: irst [Mlinois Infantry, 1g. Standing, leftto right: Billy Williams, champion bowler of the Army; Jack C. Felker, champion beavy- ‘of the Army; F.Ti reman, fort rand- 1 F. Timme: » former pitcher stand Sports and the “makings” furnish recre- ation and enjoyment for the soldier boys and jack tars of the U.S.A. “Bull” Durham is the universal smoke of our Army and Navy—and has been for three generations. The finest types of American manhood “roll their own” and “hold their own”. ‘of Baseball Park in background. UncleSam’s Champion Athletes “Roll Their Own” ‘of the Federal League and the White Sox. Photographed at i |. Look for the famous muslin sack. You can make for yourself, with your own hands, the mildest, most fragrant, most enjoyable cigarette in the world—and the mosteconomical. Machinescan'timitate it. The only way to get that freshness, that flavor, that lasting satisfaction—is to “roll your own” with good old “Bull” Durham. GENUINE 6 ULL DURHAM TOBACCO lhe Makings” of a Nation A SUBECStion sugar IN Your coffee 10 Pipe Smokers Just try ™* Inga little genuine Bull Durham Tobaccowith your favorite pipe tobacco — Its like comicbooks.com