Judge, 1917-05-19 · page 32 of 32
Judge — May 19, 1917 — page 32: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satire. It promotes Polarine motor oil by the Standard Oil Company of New York (SOCONY). The ad uses an illustration of an early automobile on a country road beneath a weeping willow tree, with a house in the background, to evoke leisure and reliability. The text's key selling point is that Polarine lubricates engines effectively under all conditions—heat, cold, and speed—reducing friction and extending engine life. The phrase "On the Straightaway" is a motoring metaphor suggesting confidence and smooth performance. The SOCONY sign logo reinforces brand recognition for dealers. This reflects early-20th-century automotive culture when motor oil quality directly affected engine longevity, making lubrication a genuine consumer concern rather than today's standardized products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
zS Mm. y) We WY Jor al ie ON THE STRAIGHTAWAY Easing up the straightaway or twisting over the hills you are sure of your motor if it is guarded MCCARTHY from friction ills by POLARINE, The Standard Oil for All Motors. - Every drop pure lubrication. Weather changes do not affect it; severe conditions of tempera- ture and engine speed do not destroy its body. Reduces friction; lessens wear; saves power losses and prolongs motor life. Look for the SOCONY Sign— it points the way to the best motor oil and gasoline, and a reliable dealer. Principal Offices NEW YORK ALBANY BUFFALO BOSTON ne. OIL CO. OF NEW YORK comicbooks.com