Judge, 1917-05-19 · page 27 of 32
Judge — May 19, 1917 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising** (a large Budweiser beer ad dominates the right side) with accompanying **short humor columns** on the left—typical Judge magazine filler content. The humor pieces are brief, punny jokes on everyday situations: a child's practical logic about keeping milk fresh ("leave it in the cow"), questions about WWI (reflecting 1917 wartime context), workplace mishaps, and wordplay. None reference specific political figures or satirize particular events. The Budweiser ad, featuring an eagle-crowned bottle, uses patriotic imagery common during WWI. Notably, this advertisement appears in an American magazine just months after the U.S. entered the war—the beer industry would face Prohibition within a few years (ratified 1919), making this a document of pre-Prohibition advertising. The ad's "War Babies" art print offer at bottom represents typical magazine merchandising of the era. Overall: a snapshot of American commercial culture and light humor during wartime, rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| into gim- tor!” ct to od 10 iss of Vhen nide. in his urely want | out very: May 19, 1917 Passing the Mustard Lucky—WMistress—They say there are 10,000,000 germs on the cap of a milk bottle. Maid—Sure, ain't it lucky it don't wear a coat and pants. —Tvwn Topics It's a Way They Have—* Why were you late to school this morning, Tom?” asked the teacher. “Why, the bell rang before I got here,” the little fellow explained.—The Christian Herald. Lamentably Ignorant—Prggy— Daddy, what did the Dead Sea die of? Oh, I don’t know, dear. y—Daddy, where do the Zeppiclins start from? Daddy—l don’t know, Pegey—Daddy, when will the war end? | Daddy--1 don’t know . Daddy, who made you-an betch Peggy—l editor?—Th Suppose—.lctor—I wish you'd advance me ) of my first week's sala ay, old man, 1 5 and take it out Manager—But, my dear fellow, suppose week's salary, where would I be?—Boston it happened that I couldn't pay your first Transcript. Their Only Agreement—Pupa (sternly) Come here, sir! Your mother and I a that you deserve a good whipping. Small boy (sternly)—Oh, yes. about the only thing that you and mamma ever do agree about -London Answers. } More Necessary inclose stamps?” asked the poet “More necessary even than to inclose “Is it necessary to fi ponded the experienced author. » York Sun. Confirmed—The “swanky” one — I'm smoking a terrible lot of c The other (with conviction) if that’s one of them.—Tit-Bits. | Unfortunate—‘ No, that salesman could ) not interest me in his car after the unfor- } tunate remark that he dropped. “What was that?” “He said that his car was a winner, and then he added that it would win in a walk.” Chicago Herald. Drug Store Episode —I can’t sell you whisky without a doctor’s prescription.” “Then why do you advertise pickling ”* demanded the irate customer.— tend- cience and Nature’s Remedy—Bessi ing her first class in domestic was asked to tell briefly the surest way to keep milk from sourin Bessie, who was an exceedingly practical child, gave this recipe: “Leave it in the cow.’ —Chicago Herald. Shown Up—* Military ignorance,” said Dr. John Grier Hibben in a discussion of the Rumanian campaign at a dinner in Princeton, very quick to show itself. “But what type of ignorance isn't quick to show itself?” A young lady, mecting a rare flavor, appetizing e whole- Invariably fragr ce and nutriti someness are sealed in every bottle of Budweiser. Bottled at the Brewery ANHEUSER-BUSCH . LOUIS ‘THIS amusing picture in full colors, 9x12, mounted on a heavy mat, ready for the frame, will be sent postpaid for twenty-five cents Judge Art Print Department 225 Fifth Avenue New York City “War Babies" comicbooks.com