Judge, 1917-05-05 · page 2 of 30
Judge — May 5, 1917 — page 2: what you’re looking at
What you’re looking at
This is a contents page featuring a Coca-Cola advertisement as the dominant visual element. The ad shows an elegantly dressed woman in an ornate hat drinking from a glass, with marketing copy emphasizing Coca-Cola as "the drink of all the year." Below the ad is an unrelated Wilson Whiskey advertisement promoting their product as a "stand-by" for the self-controlled man, emphasizing moderation. The right column lists the magazine's contents—articles, drawings, and humor pieces by various contributors. Notable topics include suffrage-related content ("The Modern Woman—Suffrage Facts and Fancies") and general satirical pieces. The date (May 5, 1917) places this during America's entry into World War I, though this particular page focuses primarily on advertising and contents rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
; Vol. LXXII May 5, 1917 No. 1855 Cc oO N T E N T S Cover Design—Saluting the Colors - - ORSON LOWELL The First Phonograph at Yapp's Crossing (full-page drawing) - - - JOHN B. GRUELLE Editorials—The Discovery of Evils--Sixes and Sevens | The Notion Counter - - - DOUGLAS MALLOCH Recipe for Making a Hit - K. L. ROBERTS The Newest Bug - - - STRICKLAND GILLILAN Girth Control (full-page drawing) - - ORSON LOWELL nhac \ Noah Webster's Cleverness - - - DON HEROLD fad ane Skea Aature The Handwriting on the Wall - = Drawn by CALVERT SMITH ws of Wint Th Sift of all seasons—the refreshing drink of the Yer icles THE COCR CO CONT RTE OA. | Feet of Clay - = + -F, GREGORY HARTSWICK 3 A Labor-Saving Device - Drawn by C. W. ANDERSON Fate’s Kindness - - BERTON BRALEY Delusions - - - - - WALT MASON Asterbilt or Vandergould? - - Drawn by WALTER DE MARIS Big Town Sayings - - - - ARTHUR CHAPMAN The self-controlled man generally Eccentric Artists in Action (full-page drawing) - E. W. KEMBLE exercises control over others. Jodee’s Artistic Alphabt—Neuber 1 q You will find those about him in- And SixPerCent - | - — - | ARTEMUS WARD UTTING | fluenced by his strict moderation. At Drake University - - Drawn by F. L. FITHIAN Especially will they be moderate Says J. Fuller Gloom = = = = + TOM P. MORGAN with food and drink. New York City Nursery Rhymes—Broadway - - LOUIS HOW . . | Between Curtains - - - - - CYRIL ANDREW One of their stand-bys isa wonder- The Modern Woman— Sufrage Facts and fully mild and mellow Whiskey— Fancies 2 - ANNA CADOGAN ETZ Wilson — Real Wilson—That’s All! Suffrage Snapshots- - - IDA HUSTED HARPER The Whiskey for which we invented the Non-Refillable Bottle ——! Gentle —-! - - - JOSEPH LEWIS FRENCH FREE horde Ten ne ee Judge's Foreign Humor, with the College Wits, Passing the Mustard, _— eee ca ays = Stories with Smiles, and Jest and Verse by His Honor’s Humorists Additional Drawings and Decorations by C. Bertram Hartman, C. W. Kahles, Will Vawter, George Morrow, Westmacott, Held, Laura Foster, Flohri, Zim, and others comicbooks.com XUM