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Judge, 1917-04-21 · page 23 of 32

Judge — April 21, 1917 — page 23: what you’re looking at

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Judge — April 21, 1917 — page 23: Judge, 1917-04-21

What you’re looking at

This is **not a cartoon** but rather a **health advertisement disguised as editorial content** — a common early 20th-century magazine practice. The piece promotes "Swoboda's System of Conscious Evolution," a now-defunct wellness program. The author (W.W. Washburn) describes personal illness and depression, then claims miraculous recovery after following Swoboda's method, which required no exercise, diet, cold baths, or apparatus—just mental discipline. **The appeal:** This targets vulnerable readers with vague promises of physical and mental transformation without effort or sacrifice. The "guarantee of satisfaction" and claim of 262,000 followers worldwide were standard marketing tactics to build credibility. **For modern readers:** This represents pre-FDA regulation "wellness" culture—making extraordinary health claims without evidence. The psychological manipulation (testimonial format, emphasizing the author's initial skepticism to seem credible) remains recognizable today. Judge magazine published such ads for revenue alongside satire, revealing period attitudes toward health, mental illness, and gullibility.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Health Smile and of Super Power You can’t smile wholly, fully, sincerely, if your heart or liver, stomach or nerves are not completely alive, healthy and co-operating with your brain. You can’t smile unless you can take your full share of pleasure and success without noticing mental or physical exhaustion. By W. W. WASHBURN N my way to California, I met a crowd of my old friends. I was down and out, physically, mentally and person- ally. I had lost my nerve. I had lost my business sense. I feared to let go of a dollar because I did not believe it would ever come back to me. I was afraid to invest in government bonds for fear that somebody would.change the government and in some manner I would lose my money. I was afraid of my own shadow. I was afraid of my friends. I was afraid of everything. I could not eat a moderate meal. I could digest practically nothing. Doctors had me living on food that seemed to me only fit for sick infants. Thad no pleasures. I neversmiled. [had no hope. I had constipation, indigestion, stomach acidity, anemia, nervous pros- tration, weakness all over. I was going to California because I was sent there by my doctors who believed it would ease my mind and also ease my wife's anxiety. | While passing through Wyoming, just west of Cheyenne, we passed a cemetery. It is strange what thoughts flash through a k man’s mind when he passes a cemetery. We were all seated in the observation car, some of us were talking while others were reading, and I had in my hand a copy of the Saturday Evening Post. Among other things which seemed to have no interest for me, I read an advertisement and an announcement, promising superior health, confidence, virility, youth, strength, a healthy stomach, superior kidneys, a new heart—in short, super health and mind power. Ordinarily I would have paid no attention to it, but every word sounded so sincere that I decided to write for more particulars. I said to my friends that I would become interested, and that I believed that here was something radically different, that there was something that sought to make you better from within instead of attempting to benefit you by putting something into your system from without. After showing this momentary burst of confidence and hope, my friends all laughed. They were all healthy. At least, they thought they were. They could laugh. But, on my part, I was serious. I made up my mind to write a postcard which I did. In a few days I obtained the information for which I was looking. Never in my life did I read such a book as was sent to me. It gave me a clearer insight into my own human condition than all the doctors I had consulted. It gave me more information about thyself than I secured all through my college years. llearned that there were 25,000 followers of Swoboda in New York City. I discovered that there were 12,000 in Chicago—15,000 in Philadelphia—7,000 in Boston—5,000 in Pittsburgh. 1 discovered that there were 25,000 in England. I discovered that in all there were over 262,000 followers of this man who had devoted his life to making other people healthy and happy. 1 also received the most wonderful guarantee of satisfaction I have ever read. It made me the sole judge of whether or not I was benefited. It asked me to give up nothing that I wanted to do. There was nothing objectionable about the proposition at all. There were no cold tub baths, electricity or massage—no dieting, no deep breathing, no apparatus of any kind. There was nothing to take internally. There was no violent exercise. It required no drugs or medicines of any kind. The whole thing was as clear as a bell. The book explained how the body is made up of billions of tiny cells—how our health depends entirely on the condition of these cells. It showed that by consciously energizing every cell, tissue and organ in the body, health, strength, power, ambition, must inevitably result. It showed that it was totally unnecessary for anyone to take less than his full share of pleasure and success. It showed the close relation- ship between physical health and mental energy. Page after page I read. I was fascinated. I read the statements of some of the 262,000 people who had adopted SWOBODA’S System of Conscious Evolution. I had tried practically everything. I was on my way to California almost as a last resort. Since there was nothing that could possibly hurt me—and since I was risking absolutely nothing in view of the startling guarantee sent to me, I grasped the opportunity as a drowning man grasps a life-preserver. When the first instructions arrived I tried them at once. The first five minutes I began to feel better. The next day I devoted a few minutes longer to the instruction. In an amazingly- short time, I became well, strong, vigorous, manly. I developed every desirable characteristic; I even discovered that in Conscious Ev lution not only the physical and physiological forces are modified, amplified, and thus highly organized, but that the personality is intensified; and that through Conscious Evolution not only imme- diate results of a wonderful character were accomplished for me, but that I also obtained an ultimately permanent advantage in the form of higher consciousness, a more intense consciousness. In the realization of this fact, I looked back to that observation car way out in Wyoming when I gave expression to my hope, in seeing the announcement in the Saturday Evening Post of Con- scious Evolution, and 1 wonder how many unfortunate human beings neglected to write for the literature offered free. Fate chuckles in her sleeve at many a man and woman who believe themselves smart, and highly efficient, and who fail to con- sciously evolutionize because they are satisfied. Fate laughs at many an individual who laughs at the idea of creative evolution. If you want to smile, if you want unusual health, unusual vitality, unusual living power, unusual pleasure obtaining power, unusual youth, unusual thought power, get that booklet of Swoboda’s as I did. It will enlighten you. It will educate you. It will show you that what you think is health is only sickness. Regardless of how young you may feel, of how efficient you may think you are—regardless of how active, energetic and alert you may consider yourself—regardless of how healthy, wealthy, or successful you may be, you cannot afford, in justice to yourself, to miss the interesting and instructive secrets explained for the first time in this startling new book. A mere reading of “Conscious Evolution” will so fill you with enthusiasm and ambition, that you will not rest until you have yourself acquired the Swoboda kind of health and energy by cul- ivating and revitalizing intensively every cell, tissue, and organ in your own system. Write a letter or a postal card and mail it today. Even if you gain but one suggestion out of the 60 pages you will have been repaid a thousandfold for having read it. I urge you by all means not to delay, not to say, “I'll do it later,” but to send NOW, while the matter is on your mind. Remember, the book is absolutely free for you to keep—there is no charge or obligation now or later. Write NOW. Address ALOIS P. SWOBODA, 2042 Aeolian Bldg., New York City.—Adv.