Judge, 1917-03-31 · page 2 of 28
Judge — March 31, 1917 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **table of contents** for the issue, with a small advertisement on the left titled "Wanted—Another Ostermoor" (a mattress brand). The advertisement discusses canned goods and brand names in a humorous way, suggesting that just as "Ostermoor" became synonymous with mattresses through advertising, other products need similarly memorable brand names. It mentions canned salmon and tomatoes as examples, and jokes that Life Insurance companies should advertise more to promote their value. The contents list shows this issue features full-page drawings, editorials on "Moralizing" and other topics, and various satirical pieces typical of Judge's style—political commentary mixed with humor and illustrations about American life and culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
9 Soa (bMS et he | Wanted —Another | Ostermoor “Somewhere in this happy land,” as De Wolf Hopper used to say in his immortal “Casey,” there is another Ostermoor. Not mattress. “Ostermoor lot of other present unknown, which might be made equally famous by Magazine Ad- vertising. necessarily another In this case stands for a things, at Once there was no nation- ally known soap. Now, probably folks buy by brand name more soap than any other household article. Not so long ago very few housewives thought of using canned soups. Soup could be made so easily at home. Yet the sale of canned soups, advertised extensive- ly in magazines, increased 204% from 1909 to 1914. There’s nothing so constant- ly worn and so frequently worn out as shoes, and yet for this country of some- thing like 25,000,000 fam- ilies there are mighty few shoes advertised. True of canned vegetables Mr. Manufacturer, think, and fruits, too, and yet the tendency in housekeep- | ing is surely toward ready- prepared dishes. Can you think of a brand name for tomatoes? You can’t name, right off hand, a brand of canned salmon, can you?) Chances are you just ask for “a can of salmon.” Also you might eat more salmon if you were sufficiently urged. One would think that the Life Insurance compan since their marketsis so universal, would constantly drive home in» Madgizine Advertising the protective value of life insurance, apd pave the way for _thej agents. It would speed up the writing of lifé insurance, make life insiFalee: popular, and incfé. incomes of ’ thousands agents. A former big —— congg would give a lot ofgmoney 4 if it could find a-way out ' of its. failing busin aay has had all kinds of insur- ance, except Magazine Ad- 4 vertising. think over your line. Is‘ there not something in it which could be made ,a specialty—the leader? make. it a safe bet that a million might? thém through Magazine Advertisirig~ it over with us? Do enough people use it & Offer it ‘to, Will you talk’ ¥ ote? NATIONAL PERIODICAL ESOPATION (POR PIPTEEN. YEARS THE Quoin FIFTH AVE! JE BUILDING NEW YORK CITY Ainslee’s American Magazine Century Christian Herald Collier's Weekly Continent ‘osmopolitan Country Lite Countryside Magazine Every Hou: MeCail's Outloo! Good Housekeeping Popular Harper's Bazar Independent Leste: 's Weekly Digest Metropolitan Mother's Magazine National Geographic Review of Reviews St. Nicholas Scribner's Short Stories Smith's Something-To-Do Sunset To-day’s Housewife Vanity Fair Vogue Woman's Home Com- panion World's Work Red Cross Magazine eer NLL ag | Vol. LXXI %& F man C4 | The Notion Counter }” || Three of a Kind - - - - || Breaking Camp to Move Northward (full-page ~ | At the Pensacola Country Club "|| Between Curtains - : || The Modern Woman. - March 31, 1917 : E N Cover Design—Pressing and Sponging “f JAMES MONTGOMERY FLAGC The Easter Parade at Yapp's Crétsing (full-page drawing) coos) ee JOHN B. GRUELLE Editorials—Moralizing—Sixes and Sevens A’Joit-té the Memory - - - Drawn by J. CONACHER Fable‘ofithe Iron. Sage}! s - EARL SIMONSON -MatkéWitz and Henr - - LOU RAB | An Oben Secret * 2 7 = Drawn by LANG Well? Here We Are Again! (full-page drawing) ORSON LOWELL One Alone > - = “Se : J. A. WALDRON |fAe the Edge of the World i CLINTON SCOLLARD | "Pie Sensation Fount - Drawn by H. S. DAGGY Solving the Cost-of-egg Problem - Drawn by ALBERT LEVERING Tht Prestige of Gahé+- : - TOD CHENEVIX DOUGLAS MALLOCH TheWithing Smile - WALT MASON Gambling and Judgment K. L. ROBERTS My Soul : LURANA SHELDON Twelve O'Clock and All's Well | ah Drawn by CALVERT SMITH ne LESLIE VAN EVERY Sunday Newspapers - DON HEROLD S. E. KISER drawing) - - - - - - - ZIM - LYNETTE FREEMIRE WALTER M. DANBURG Drawn by F. L. FITHIAN - CYRIL ANDREW ANNA CADOGAN ETZ LESLIE VAN EVERY STUART W. KNIGHT From a Sinner’s Diary Quakery - - = - Egg View Notes Suspenders - - - - - +) | Judge's Foreign, Humor, With the College Wits, Passing the Mustard. Stories with Smiles, and Jest and Verse by His Honor’s Humorists. Additional Drawings and Decorations by C. Bertram Hartman, Wil- frid Jones, A. T. Merrick, Westmacott, Walter de Maris, Hal Burrows, Flohri, Kemble, A. B. M., and others. comicbooks.com