Judge, 1917-03-24 · page 28 of 28
Judge — March 24, 1917 — page 28: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Columbia Records and Gramophones (early phonographs) to early 20th-century consumers. The upper illustration depicts an elderly gentleman listening to recorded music, appearing transported by the experience—a common marketing trope suggesting the emotional power of recorded sound. The composition evokes classical refinement. The text celebrates famous classical musicians (Barrientos, Ysaye, Casals, the Chicago Symphony Orchestra) whose performances are preserved on Columbia Records, emphasizing how recordings allow listeners to experience "immortal music" repeatedly. The slogan "Hearing is believing" suggests the fidelity of the recording technology. The graphone prices ($15-$350 in Canada) indicate this was luxury merchandise for affluent households. The advertisement's romantic language about memory and emotion reflects early recording industry marketing strategies that positioned phonographs as cultural necessities for refined homes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ETT HS LU fi HE memories that music brings—all the poignant beauty, majestic grandeur and soul-thrilling splendor of the immortal Columbia Records. HE voice of Barrientos, Lazaro, Sembach, Niclsen or other world- famed artists ; the playing of Ysaye, Casals, Hofmann, Parlow; the tri- umphs of the Chicago Symphony Orchestra—all glow with life on Columbia Records. New Columbia Records on sale the 20th of every month music. that, memory’s chambers forever, is echoed in haunts of once heard, the fone OU will be thrilled again by the glorious = symphonies, — immortal arias and supreme conceptions of the world’s eternal Masters of Music if your home is enriched by the precious pos- session of the records that wake mem- ories to Life.“ Wearing is believing.” Columbia Grafonolas $1$ to $350 Prices in Canada plus duty Ie THR SCHWEINLER PRESS. comicbooks.com