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Judge, 1917-03-24 · page 21 of 28

Judge — March 24, 1917 — page 21: what you’re looking at

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Judge — March 24, 1917 — page 21: Judge, 1917-03-24

What you’re looking at

This page is primarily **advertising disguised as editorial content** for Alois P. Swoboda's "Conscious Evolution" self-improvement system. The article presents Swoboda as a rags-to-riches health transformation story: a formerly weak, sickly young man who became a vigorous, energetic adult through Swoboda's methods (notably requiring "no drugs, medicines, or apparatus"). The sidebar claims Swoboda has 260,000+ followers worldwide. **The satire lies in Judge's lampooning of self-help pseudoscience.** The breathless testimonial—with its vague promises that anyone can become "vastly superior" regardless of current condition—exemplifies the dubious wellness marketing that Judge's educated readership would recognize as hucksterism. The repeated emphasis on Swoboda's personal vitality and magnetism (you can "feel the energy flowing") parodies the guru personality cult typical of early-20th-century wellness schemes. This represents Judge's satirical exposure of American credulity toward pseudoscientific self-improvement movements popular in that era.

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nt I taker never n't $0 er is loctor ciable how ted actor. icked ‘tions best . and and with e the know | how t the ngs.” ll the rain’t nder- rpses n the pro- aham ,, but hat ut oa rtwo you, aker. ne to Aunt good me a Vt he Why Take Less Than Your Full Share of Pleasure and Success? Whether You Are Old or Young, Weak or Strong, Sick or Well, Listless or Energetic, Dominating or Meek, Quick or Slow, Rich or Poor, Happy or Discontented—In Fact, no Matter Who You Are or Where You Live or How Efficient or Inefficient Your Brain and Body now are, You_can Become Vastly Superior to your Present Self and to Other Men. Conscious Evolution Proves It to You. By W. W. Washburn APPINESS is only relative—health is only relative—brain power is only relative —carning and living power are only relative. Each of us s sphere of life may consider himself fortunate, et as compared with others, we sink into utter in- Genificance. One man is active, energetic, dominant, *) real man, and considers himself extremely forta nite; while another may have twice the energy twice the vitality, twice the brain power. \s compared to primeval man, we highly cHcient, yet it is a fact that the world’s progress can te definitely attributed to the work of comparatively few men—the | Not one man in a thousand is ore consequence in the general sphere of than a grain of sand on the seashore. We grow m infancy to old age satisfied with what powers J mind and body are given to us by Nature, when as a matter of fact we can compel Nature to make us shatever we desire to be AWeakling in Youth—A Giant in Maturity Take the case of Alois P. Swoboda, for example. years ago Swoboda was a physical weakling. ough but a young man in years, he was an old nin health and body. He was thin, weak, pale, emic, and none of his organs were performing their functions properly. No way to help himself scemed b be open, until, in a last desperate cffort, he di covered Conscious Evolution. ‘This required nv drugs, dicines, or apparatus of any kind—no dicting, deep athing, cold baths, electricity or massage, e use of the principles of evolution, yet so startling sere the effects that almost from the very first day, be became an entirely new human being. From that day to this, Swoboda has continued the de- clopment of every , tissue, organ and power of his body through Conscious Evolution, with the result that he has be- come a veritable gen- erator of enerzy, men- tal and physical. He is tireless; he works fiftcen, eighteen, even twenty hours aday,yet so tremendous is his re~ sisting power that he feels no fatigue. It is thoroughly that he has greater mental energy and consciousness, greater health power than any man living today, re- rdless of age. aders, erely obvious And Swoboda’s mind is even more active than his body. He fairly radiates vitality. As an individual re- cently put it, “You can feel the energy flowing of Swoboda’s fin- gertips and out of every part of his body.” His whole being pul- sates with life and dis- with learned fluency on Evolution "and physiology, enteri with equal ease and facility on any phase of this all-important subject. Start him on this. particular specialty the development of human powers—and s out a veritable flood of illuminating exposi- tion. Earnest and vehement, he rises to eloquence as he unfolds in his masterful manner the magnificent possibilities of man under the guidance of “conscious energy.” You are impressed with the fact that you are in the presence of a most remarkable personali product of the Swoboda systen. Nothing Mysterious woboda is real. There is absolutely nothing myste- us in any way about him. He is in every way oughly practical. He is an inventor, a scicntist, cist—yet_ no courses scious he p supe the a physiologist, a discoverer, aj school of college can claim Swoboda as its product. Swoboda really lives and enjoys life to the full. He enjoys helping the sick to become well and the weak toobtain energy. ‘Thousands of weak men and women have, through Conscious Evolution.” been converted into well and happy human beings Swoboda’s plan comprehends the complete develop- ment of the human being—increase of actual force more body power, more brain power, mind powe and, in fact, greater capacity in every way. He is primarily interested in those influences which make for a fuller and more potent life. He has revolution- ized the methods of energizing the body and min Conscious Evolution—the Secret Everybody knows that the body and brain are made up c ions of tiny cells. We can be no vounger than those cells are young. We can be no more efficient in any way than those cells are efficient. We can be no more energetic than the combi \erny of those cells. By conscious cultivation of these cells. it is as natural as the law of gravity th: become more efficient. more alive, more itious, more enthusiastic. more youthful. eof individuals pretending to be Swoboda’s agents or representatives. All such are impostors and fraud: Swoboda Has Over 260,000 Followers! 25,000 in New York 14,000 in Chicago 15,000 in Philadelphia 7,000 in Boston 5,000 in Pittsburgh 4,000 in St. Louis '800 in Cleveland 1,200 in Cincinnati 2,000 in Los Angeles 1,000 in Washington, D. C, 25,000 in England 162,000 in other places 262,000 Men and Women Conscious Evolution has followers world, in all countries of the globe, a has followers in the Fiji Islands, in J in Australia, in the Philippines, in Chin pan. in Brazil, in Argentina, in Bolivia, and in “all of the Southern and Central American countries as well as in Canada and Mexico. II over the By coosciuusly developing the cells in our stamachs we must F digest By conscioust: the cells +. we must incre proportion Sly developi tcan only be n power in the body. ishing depends ree of development of our nig anil as Kr nd_as powerful as and what we arecapable of accom} and absolutely upon the re only as y Have Power to Spare Swobla has proved thous: volution give 4 spare, self-reli characteristics akes people disea: » possess only sufficient vit il energy and to body in normal health under the most favorable conditions is no more health prosperity than to have only enough money from day to day to meet current expenses. Great resere health, great reserve energy, are what we must acquire if we are to successfully nullify the ravayes of time, and to easily ¢ very adverse condition and thus enjoy the benefit of living a superior life. Beware of Health Poverty As Swoboda says, “there arc individuals who seek work only when their last cent is gone Likewise, individuals live from minute to minute and from day to day, sceking health and energy only as they need them badly.’ tation is for them—for everyone. It isa simple, system by means of which every part and body is energized, strengthened, awakened, ‘become possessed of health olution makes for good fort maces, and the a fp we as it may seem, this rev wsly awake and des oping weakened and lifeless cells juires no drugs, medicines, or apparatus of any kind. It does not require dieting, deep breathing, excessive exercising, baths, electricity or massage. It takes only a few mine es a day, yet so startling is the effect of $ that you begin to feel younger.—renewed, revitalized, re- energized after the very first day An Amazing Book For You Swoboda has published for distribution a remarkable book which explain his system of Conscious Evolution and what it has Siready done. Write for this book—not because Conscious Evolution has meant vo much te more than 200,000 other men and women, not because there ls scarcely a prominent family in the country that hasn't at least one member s follower of Swobeds, including Chas. E. Hughe ; Woodrow Wilson, Rocke feller, the Vanderbilts, the Goulds, the Huntingtons, the Arm- ‘ours, the Cudahys, the Swifte—but write for the book Because It means so much to YOU In multiplied living power, earning wwer, and realeting power It ls a big Book filled trom cover to Cover with the vital tacts about yourselt and hew you can acquire ‘the degree of pertection In body and mind that you so much desire. It exposes the dangers of excessive deep breathing, stceasive exercise, and excessive muscular development. Regardiess of how young you may feel, of how efficient you may think you are—regardless of how seth reetic and alert you may consicer yourselt—regardiess of how healthy, wealthy, or sUecessful you may be, you cannot afford, In justice to yourself, to miss the Interesting and instructive secrets explained for the first time in this starting new book. A mere reading of “Conscious Evolution” will ee fil you with 4 slam and ambition. that you will net rest until you, reelt acquired the Swobeda hind of health and intensively every nin your own system. Tear ‘thie page, write your nameand 4p letter or.» postal card Even If you gain butene 7 Alois P. Swoboda 7 2035 Aeolian Bldg. New York City As of times th: spare. digestive power I gives many other desirat ves that Conscious Evolut by developing the er of personality, lutivnary method of con- ‘absolutelyfree for you Please send me’ your p—there ia no charee LE mainerelenecnaree 4% tree copyrighted book,”Con- fution.”” Write OW? "Addrene Alois P. Swoboda J, 2035 hese Be = Name onsatnceane New York Oy gg 7 3e Address... tteeeeeeeeees ° comicbooks.com