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Judge, 1917-03-24 · page 2 of 28

Judge — March 24, 1917 — page 2: what you’re looking at

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Judge — March 24, 1917 — page 2: Judge, 1917-03-24

What you’re looking at

This is primarily a contents page and advertising for Judge magazine (March 24, 1917). The left side advertises business-focused books published by Brunswick Subscription Co., targeting readers seeking professional success—covering grammar, business psychology, sales methods, and financial management. The right side lists the magazine's contents for that issue. Notable pieces include "April Fool's Day at Yapp's Crossing" (a full-page drawing) and several satirical articles like "The Mortal Agony of the Average Man in a Tea-Room" and "The Scarcity of Paper." The date (March 1917) places this just before America's entry into World War I—relevant given the cover design references "War Babies." Most content appears focused on general American humor and social commentary rather than explicit political satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Desk Books for the Man Who Would Win in Business Practical information, filed away in new, handy volumes, for the man or woman who requires simple, complete, de- pendable standards by which to test any doubtful words or phrases in a letter, ad- vertisement, report, or other composition. A Desk-Book of Errors in English jy treoties” It treats of the hundred and one questions that arise in daily speech and correspondence which are not touched on by the dictionaries. By mail, $.83. English Grammar Simplified }2,227°.Si.v. An absolutely simple yet thoroughly practical book on a new plan that gives you the correct use of English words in English sentences. Its statements can be grasped at once by a child or a person of limited education, and they make the dreaded complexities of the language as clear ascrystal. By mail, $.83. Synonyms, Antonyms and Prepositions This is a new edition, just out, of Dr. Fernald’s famous book, which enables you to select the exact word to make your meaning absolutely clear—to give “punch” and “power” to a letter, advertisement, speech, sermon, article, report or story. Don’t waste half of the power of your thoughts in weak expression. By mail, $1.62. These books will furnish you with the ammunition and the weapons to hit the target of success square in the center How to Deal with Human by Sherwin Cody on correspondence, e advertising, and sales methods. It explains clearly and forcibly both the broad principles of successful business conduct and the hundreds of small practical - essentials that and store, office and factory supervision, makes a study of various phases of'business life and the qualities needed to cope with them, and bristles with suggestion, direction, and example based on the practical psychology of commercial effort. It has many valuable illustrations, charts and diagrams. It is the one book that it is imperative for you to own. Get it to-day and start on the road to big- A stimulating, encouraging word, written by a practical man of affairs, Keith J. Thomas, who has achieved a high place in his chosen calling. It points out, in a peculiarly gripping style, the way to develop will-power, mental concentration, and winning personality. It gives practical directions for a ing the faculty of reading men and their motives, and will im- menscly increase your chances of making good in your profession. 12mo, An extremely timely and practical work by T. D. MacGregor, at once an inspiration to the reader and a dependable Guide Book on the road to fortune. It points out the pitfalls to be avoided and gives practical and well-tested advice as to how to achieve financial independence. It has been well called “The Twentieth Century Poor Richard.” Large 12mo. Cloth. By mail, $1.12. Sent post paid on receipt of price Nature in Business A practical up-to-the-minute book one MUST KNOW in order to succeed. It covers letter- writing, salesmanship, retailing, executive duties, publicity, ger business. Large r2mo, Cloth. By mail, $2.12. Personal Power Cloth. By mail, $1.87. The Book of Thrift 1416B: ick Buildi BRUNSWICK SUBSCRIPTION CO, ?*2.8runewick Bultaing bkMeT | Editorials—All Fools- | Useful Household Hints - - Vol. LXXII March 24, 1917 No. 1849 c O N T E N T S Cover Design—War Babies - - WILL RANNELLS April Fool's Day at Yapp's Crossing (full-page drawing) - - - JOHN B. GRUELLE Sixes and Sevens DIXON MERRITT A. M.T. A Plaint from the Sticks - - “ Truly - - - - 5 - : The Mortal Aemy of the Average Man in a Tea-Room - Drawn by J. CONACHER ARTHUR!CHAPMAN The Resourceful Prisoner (full-page drawing) - | ORSON LOWELL - CHARLES CAMPBELL JONES Drawn by W. M. ALLISON CHARLES A. LEEDY Drawn by DAVID ROBINSON CHARLES LEROY EDSON Loop the Loop - - - Drawn by LAURA E. FOSTER New York City Nursery Rhymes—The Plaza - LOUIS HOW TOD CHENEVIX Fantasy - - - - FAIRFAX DOWNEY The Lawyer Gets the Cream - Drawn by WILL VAWTER The Collector - - - - WALT MASON The Notion Counter - DOUGLAS MALLOCH A Surrender to Adonis - - - J. A. WALDRON The Higher Education - HENRIETTA OTIS SHAW Why Worry? = sawn by HENKEL One Born Every Minute (full-page drawing) = - CALVERT SMITH FREDERICK MOXON STRICKLAND GILLILAN - H. W. DEE Drawn by WILL VAWTER CYRIL ANDREW ANNA CADOGAN ETZ F. GREGORY HARDSWICK Big Town Sayings - * * “ Choosing a Profession - Yet He's a Big Man in Town The Soul of Wit Will It Come to This? - The Scarcity of Paper Telephone Etiquette - * - - A Handy Dictionary # The Party Dress - Father's Den - s Between Curtains - - The Modern Woman - - The Passing of the Shell - - Judge’s Foreign Humor, With the College Wits, Stories with Smiles, Passing the Mustard, and Jest and Verse by His Honor’s Humorists. Other Drawings and Decorations by Garth Jones, Lang, C. L. Fellows, Bertram Hartman, Westmacott, Zim, P. L. Crosby, Flohri, Walter de Maris, and others. comicbooks.com