Judge, 1917-03-10 · page 28 of 28
Judge — March 10, 1917 — page 28: what you’re looking at
What you’re looking at
This page is primarily a **beauty product advertisement**, not political satire. It features a formal portrait photograph of actress Dorothy Gish, who endorses Ingram's Milkweed Cream. The advertisement targets early 20th-century vanity by emphasizing that motion picture actors require flawless skin for close-up photography. It claims the product is favored by theatrical stars, including a reference to Sarah Bernhardt (a famous French actress). The copy stresses the cream keeps skin "clear, healthy, youthful"—appealing to consumers' desires to emulate Hollywood glamour. The endorsement structure—using a recognizable actress's photograph and testimonial—was a standard advertising strategy of the era. A sidebar from "Dorothy Gish" claims the product is essential to her beauty routine. This represents how magazines like *Judge* mixed satirical editorial content with conventional advertising to fund operations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
> 2 Since Sarah Bernhardt began the Films is one of the beau » use of Ingram's Milkweed the modera photo play who Cream, over twenty years ago, and endorse Ingram's Milk- P it has been a@ favorite of weed Cream. 4 " _ theatrical stars, No test of complexion is so exacting as that of the motion picture. For enlarged photographic reproduction the skin must be free of blemish absolutely ese: and of perfect texture. iy tollet table, Ingrscis Ingram’s Milkweed Cream is very generally used by the stars of Velveola Souveraine Face the “movies” because of its peculiar virtue of keeping the skin in a clear, Powder make my, best healthy, youthful condition. ‘beauty treatment’.”” : * Dorothy Gish It is more than a cold cream—there is no sub- stitute for it. Buy It In Either Size SOc or $1.00 “Just to show a proper glow” use a touch of Ingram’s Rouge Package containing In- the cheeks. A safe preparation for delicately heightening <- e ae the natural color of the checks. The coloring matter is not gram’s Face Powder and absorbed. by ‘the: ski aintily Two shade Rouge in novel purse 22804 bed by the skin. Daintily perfumed. Two shades — 8 F brunette and blonde—50c. packets, and Milkweed . Cream, Zodenta Tooth Frederick F. Ingram Co. Powder, and Perfume Established 1885 in Guest Room sizes. Windsor, Canada 101 Tenth St., Detroit, Mich., U.S.A. There In Js pe Every Beauty Jar Send us 6c in stamps for our Guest Room comicbooks.com