Judge, 1917-03-10 · page 21 of 28
Judge — March 10, 1917 — page 21: what you’re looking at
What you’re looking at
This page combines **light satirical poetry and humor** with **advertising**. The main content includes: **Text sections:** - "The Fish of Spring" — a whimsical poem lamenting that shad fish never learned to sing, so poets ignore them - Brief comedic anecdotes ("A Compliment," "Problem For Husbands," "All in the Viewpoint," "Light on the Ancients") — gentle jokes about calendar-giving etiquette, hat prices, wartime waste, and classical literature **Central illustration:** Shows a rural/small-town scene with a post office and mounted riders, captioning a nostalgic advertisement for **Richmond Straight Cut Cigarettes** — appealing to gentlemanly tradition and "old-time delicacy." **Bottom advertisements:** Promote "Letters of a Self-Made Failure" (a serialized book with pen-drawings by Frank Godwin). The page reflects **early 1910s American humor** — gentle, domestic-focused, with no sharp political edge. The tone is whimsical rather than satirical in the modern sense.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Fish of Spring Y pipes T tune To sing Of birds that croon In spring ered flock that flutter free he branches of each tree weep the land ‘o-day, Despi almanacs may tell Each sings a song exceeding well But to my theme Tadd That sweetest dream, The shad; Why will the poets shun this thing Becau never learned to sing’ Oh, luscious fish And choice, Dost ever wish \ voice? For lack of one thy lot is sad, But I—I pipe thy’ praise, oh, Shad! —A, Walter Utting. A Compliment “Have you got a calendar for 1914?” aks the gentleman I don’t know, sir.” replies the sales- person. “We might have such a thing among the odds and ends in the base- pent. But if you wish to make a gift to some one, surely a calendar for is for a lady who is—er—a bit snsitive about her age, you see. And I thought—well, it would be more delicate, i amanner of speaking.” Problem For Husbands Ifa simple little hat consisting of a back crown and a flat brim separated ty a severe strip of velvet ribbon with aneat little bow in front costs $50, how such would a hat made and trimmed they were ten years ago set you All in the Viewpoint aid the retired fireworks man- turer, “is waste — deplorable waste. of the tons of materials being rade up into munitions, to be utterly éstroyed when they are once used!” Light on the Ancients AR thrice refused a crown, ry makers jot it down Id must know the truth, The dentist merely filled the tooth Wehear of Banquo’s brazen ghost Who chilled the joy of every toast; The reason he came back was that Held gone aw ay without his hat. ifterwards confessed d plowed a hornet’s nest Hinton Gilmore. h_a dash of Abbott's Bit Samples of bitters by mall 25 eta in Abbott & Co., Baltimore, Mi v. Letters of a SELF- FAILURE Price, $1.00 Marne ‘++ on that morning ti st brought news from our sl ge in the gubtontia! form of packets ee cigarettes of Virginia Richorond Sriend,—go' It is like stepping back into a quieter more courteous period, to di into the aristocratic contents of a box of “good old Richmond Straight é No other cigarette is quite like them. They have a subtle charm and quaint, old-time delicacy to be found only in their pure,“ bright” Virginia tobacco, You will find them just as appealing today as when the first ones were Wb fashioned over two generations ago, S|. —maN OO RICHMOND ) STRAIGHT — SS =a Cigarettes PLAIN OR CORK TIP Fifteen cents Also in attractive tins, 50 for 40 cents: 100 for 75 cents, Sent pre- paid if your dealer can- not supply you. Mller Firedery einiimnea atta secure, F YOU believe it is more important to know why ten thousand fail rather than why one man succeeds, read this book. The “LETTERS OF A SELF-MADE FAILURE” are written in epigrammatic style with a touch of irresistible humor, and they impart a system of quaint philosophy that will appeal to everyone, regardless of age, sex or station. 14 BRILLIANT PEN-DRAWINGS BY FRANK GODWIN MADE 225 FIFTH AVENUE The ‘‘Letters of a Self-Made Failure’”’ weeks in Leslie's, and were quoted by more than 200 publi- cations. If you sit inthe driver's seat” or merely plod along beside the wagon, whether you are a successor think yourself a failure, you will find this book full of hope, help and the right kind of inspiration. LESLIE- JUDGE COMPANY uts.” ran serially for ten NEW YORK CITY CoMmiebooksscom