Judge, 1917-03-03 · page 28 of 28
Judge — March 3, 1917 — page 28: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It promotes "The 3C's Reference Library"—a discounted encyclopedia set marketed as a comprehensive home reference solution. **The Content:** The advertisement features a woman displaying the library's books, emphasizing three selling points: **Comprehensive** (contains all human knowledge), **Compact** (fits in small space), and **Convenient** (alphabetically organized). It promises to answer any question that arises in daily life. **Historical Context:** This reflects pre-internet consumer culture when physical encyclopedias were status symbols and practical necessities for educated households. The $1.00 price (likely for the first volume; full sets cost more) positioned this as affordable self-education. **The "Point":** Rather than satire, this is earnest marketing promising that owning these books solves ignorance and self-improvement—a common Progressive Era pitch. The implicit message: knowledge = success, and now it's accessible to anyone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE BOOK OF A MILLION ANSWERS The 3C: Reference Library THE NATIONAL ?rosouncine It contains about everything ompre hensive that Natutehas created, ie human mind has cenceived, and man’s ingenuity has devised. _ It spells, pronounces, end defines the new.st as well as the oldest words in the Englisn language. Instant accessibility of contents is the Keynote of the arrangement of the whole library. The foundation of every wisely selected ompact Library for General Reference it an up-to- date Unabridged Dictionary. The ideal Unabridged Dictionary 1s a dictionary in ONE volume, that can be consulted with the assurance that the word looked tor is be- hat is light in weight; that is a pleasuresto Revised Unabridged Dictionary, printed on high- grade Bible paper, and—because the most used book in The 3Cs Reference Library—bound in Semi-Flexible, rich Full Leather just half the thickness of the same book printed on ordinary book paper. This volume and the 8-Volume Set of the New Edition of The National Encyclopedia (Self-Pronouncing) occupy a space only 11% inches long by 10% inches high, making The 3Cs the most compact reference library in existence. The 3Cs Reference Library is a model Convenient of convenience as regards the arrangement of its subject matter divisions of the alphabet in the Webster's Recised Unabridged Dictionary are plainly indicated by the Patent Thumb Index. In the National Encyclopedia, instead of grouping a number of subjects under one general heading—the way most other encyclopedias do—each subject or item is entered under its own name in proper alphabetical order, just where you would naturally look for it. and Specially Bo Kk Cc The 3C2 Library 52.3723 Book Case solves the problem of a practical working library, for the Home, Office or School, that includes the whole sum of all human knowledge in compact and convenient form: No matter where you are reading or studying, THE 3Cs BOOK CA! it possible for you to have always at your clbowe just the right volumes to answer all the questions that come up in your daily reading about words you don’t understand, and persons, facts and things which everyone ambitious to be well-ir formed must know about. With THE 3Cr LIBRARY your side there is NO “Wondering where to look!” But exactly what you want when you want it! And just enough, too! ONLY Brings You the Entire Library — Send the dollar Webster’ Revised Urabridged Didionary, = yap oone tio, $] (ere) __ The National Encyclopedia, and The Book Case M bk if not satistied Order Now Before the Price SENT Note nd lor this eondertal portunity. Avoid dela SENT NOW [eyingyUyuuhnsertnt ge ieteach cle peace orgie — te Advanced ENCYCLOPEDIA Every Home and Office Needs It There 1s no real progress without self-education, but Locates and describes every physical and political division, country, state, province, city. giving populations according to the latest census. . It ieee the main facts in the history of every race, people, and impossibis without an Unabridged Dictionary. like Webster dynasty; biographies of famous characters. It tells about answer your questions about words you don't understand, telling you how to use and pronounce them. Without an up-to-date Encyclopedia, like the new National, how can you EVERY SCIENCE, ART, MOVEMENT, THEORY, ACHIEVEMENT read with perfect understanding even the daily newspaper, to say nothing of lanets, stars and constellations; animals, birds, fish, insects, trees, fruits and the gteat works in literature? ian, Indian, Grecian, Roman and Norse mythol these are only a few of the many hundred ki enumerated did space permit.—embracing such subjects as electricity chemist Ol knowledge. Edited by E opedic Authorities of America mn ments of the American home, school and office. BRUNSWICK SUBSCRIPTION CO. _ss211 16 Brunswick Bidg., New York City Becloosd™ find $1.00 first payment on The 3Cs Reference Library and Case. If as repre. sented, I will keep the books and case and remit $1.00 a month for 1s months after their delivery. Otherwise. I will, within 5 days, ask for instruc tions for their return. at your expense, my $1.00 to be refunded on their receipt. Name Address Oceu pation The 3Cs Kook Case és supplied in Oak, natural fmish 8 Volumes, Each 514x714 Inches. 4,176 pages. Frontispieces in Color. A 32-page Atlas of the World in Color. Bound in Durable Cloth. ventions that have revol nds of information that might be UP GOES THE PRICE and other branches of physics, The cost of everything that enters into the manufacture of books is soar- xeology, law and the practical arts,—that are found in this marvelous storehouse ing. The few sets left of this edition will Inst only a few days. No more id England. Designed to meet the require- 4C’ at this remarkable bargain price when these are gone. Be on the safe Treats all subjects with clarity and conciseness e and orter Teday. ‘omicbooks.com