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Judge, 1917-02-17 · page 28 of 28

Judge — February 17, 1917 — page 28: what you’re looking at

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Judge — February 17, 1917 — page 28: Judge, 1917-02-17

What you’re looking at

This is **not a cartoon or satire**—it's a full-page advertisement for "Conscious Evolution," a pseudo-scientific self-improvement system promoted by Alois P. Swoboda. The page features his portrait and testimonials claiming his method can double one's mental and physical capacities through evolutionary principles. The ad promises readers they can dramatically improve their bodies, energy, and minds by following Swoboda's system. It includes a free book offer and a coupon for interested parties. The inclusion in *Judge* magazine—known for satire—is notable. The ad's grandiose claims ("unlimited possibilities," guaranteed results) and pseudoscientific language ("conscious evolution of your cells") appear designed to appeal to early 20th-century readers' fascination with self-improvement and pseudo-Darwinian thinking. Whether *Judge* published this earnestly or ironically is unclear from the page alone.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

WHY MISS THE SUPER-PLEASURES OF LIFE? CONSCIOUS , What would it mean to you if you doubled your mental and physical capacities? What would it mean to you if you vitality, energy and recuperative powers were doubled and if | the strength of your heart were wonderfully modified ; your nervous system energized; if your powers of comprehension were made unusually keen—if, in other words, your physical, physiological and mental personalities were doubled? This is precisely what you can do for yourself through the con- scious use of the principle of evolution. What would it mean to you? Become superior to your present self, Conscious Evolution can make a better human being of you physically, physiologically and mentally. You can do more for yourself through the conscious use of the principles of evolution than you can imagine. Evolution can so vitalize every organ, tissue and cell of your body as to make the mere act of living a joy. It can give you an intense, thrilling and pulsating nature. It can increase your very life. 1 not only promise it—I guarantee it. The pleasure which is had through the possession of a greater mental, physiological and physical personality is unlike any other pleasure of which a human being can become conscious 29 pounds. increased my chest reduced my waist 6 laches,” ‘kes me feel that nothing is impossible, y and mentally Why permit your weaknesses of body and personality to cheat you out of the real and highest joys of life? ar ecioen My New Copyrighted Book is Free It explains the SWOBODA SYSTEM OF CONSCIOUS EVOLUTION and the human body as it has never been explained before. It will startle, educate and enlighten you. My book explains my new theory of the mind and body. It tells, in a highly interesting and simple manner, just what, no doubt, you, as an intelligent being, have always wanted to know about yourself. You will cherish this book for having given you the first real understanding of your body and mind. It shows how you may be able to obtain a superior life; it explains how you may make use of natural laws to your own advantage. My book will give you a better understanding of yourself than you could obtain froma college course. The information which it imparts cannot be obtained elsewhere at any price. It shows the unlimited possibilities for you through conscious evolution of your cells; it ex- plains my discoveries and what they are doing for men * Prominent Pupile and women. Thousands have advanced themselves in pe F every way through a better realization and conscious / Nis P. Swoboda use of the principles which I have discovered and / 2201 Aeolian Blég. New York Gity U/ Please send me yout free copyrighted bock, “Conscious Evolution. which I disclose with my book. It also explains the dangers and after-effects of exercise and excessively deep breathing. Mail the Coupon To-day Write to-day for my Free Book and full particulars VA Name.......2sseeeerereers The Swoboda System as before it slips your mind. You owe it to yourself at j ane least to learn the full facts concerning the Swoboda System 7 addres .........00000000* ! for of conscious evolution of men and women. Mail the coupon yes Women or a post card now, before you forget. 7 as F ‘ity. . — Alois P. Swoboda, 2201 Aeolian Building, NewYork City vA len State What is said of the Swobode Szetem, wo doubt, sounds t to be true. Swoboda, however, h ition of which you should know and which will, no doubt, pried ts sou'rhar'nsthing sald abost Conscious and Creative Boctution inJadge ia tooecd to betras. ne” ® zie comicbooks.com