Judge — February 3, 1917 — page 28: what you’re looking at

What you’re looking at

This is primarily a **cigarette advertisement for Murad brand Turkish cigarettes**, not political satire. The page features two well-dressed men in formal attire examining a Murad cigarette package, with text asking "Everywhere why?" The advertisement emphasizes that Turkish tobacco was "the world's most famous tobacco for cigarettes" and invites consumers to "Judge for yourself—compare Murad with any .25 Cent Cigarette" at fifteen cents per package. The background scene shows what appears to be a winter social gathering or party, establishing an aspirational lifestyle context for the product. This reflects early 20th-century cigarette marketing that associated smoking with sophistication and social status, before widespread health concerns about tobacco emerged.