Judge, 1917-01-13 · page 28 of 28
Judge — January 13, 1917 — page 28: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire or cartoon content. It's a full-page advertisement for the Victor Talking Machine Company's record catalog, published in *Judge* magazine. The ad claims Victor's catalog is "the most complete catalog of music in all the world," requiring 19 years of research and over $11 million to produce. It features the famous "His Master's Voice" logo (the dog listening to a gramophone) and includes sample pages from the 506-page catalog showing Red Seal Records with artist photographs and biographical information. The text emphasizes Victor's supremacy in recorded music and includes a warning that Victor records should only be played on Victor machines with Victor needles—a protective claim against competing technologies. **No political cartoon or satire is evident here.** This is straightforward corporate advertising designed to promote Victor's product and brand authority within a general-interest magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| The Victor Record catalog ’ ‘isthe most complete catalog of music in all the world It has required 19 years of constant research, of steady application, of tireless effort, and the expenditure of more than Eleven Million Dollars to place this catalog in your hands This great book of 506 pages is the recognized authoritative index to the world’s best music; to the greatest musical achievements of all time. Its pages are living tributes to the years of unceasing vigil spent in gathering the best music from every portion of the globe. They reflect the hours upon hours which the greatest artists have devoted to recording their superb art for the de- light of all generations. They attest to the enormous a nount of time and millions of dollars spent in developing the art of recording to its present state of perfection. And through each and 'y page runs the story and proof of Victor Supremacy. Every music-lover will want a copy of this great Victor catalog of music Everybody should have this book, v hether or not they have a Victrola. All will appreciate it because of the information artists, operas and composers, and the numerous portraits and illustrations it contains. Any Victor dealer will gladly give you a copy of this great catalog cf music, or we will mail you a copy free, postage paid. Victor Talking Machine Co., Camden, N. J. U.S. A. Ber nophone Co. Montrral, Canaitian Distributors Important warning. Victor Records can be safely and satisfactorily played only with Victor Needles or Tungs-tone Stylus on Victors or Victrolas. Victor Records cannot be saiely played on machines with jeweled or other reproducing points. New Victor Records demonstrated at all dealers on the 28th of each menth To insure Victor — ViCTOR RED SEAL RECORDS, Sailor ales CRLVE EAA Soprmme cai hal Fomch, Aad Spans deme CLS Se “His Master's Voice.” It is on every Victrola and every Victor Record. It is the identifying label on all genuine Victrolas a Victor = Se os