Judge, 1917-01-06 · page 2 of 32
Judge — January 6, 1917 — page 2: what you’re looking at
What you’re looking at
This is primarily a **whisky advertisement** rather than political satire. It features three caricatured gentlemen in top hats—a common advertising format of the era—illustrating the slogan "A man is as old as he feels" versus "Johnnie Walker Red Label is as old as it tastes." The joke centers on the product's quality: Johnnie Walker's non-refillable bottle design prevents tampering, ensuring consistent taste. The advertisement claims that even 10-year-old Red Label maintains its quality throughout distribution worldwide. The "Born 1820—still going strong" notation in the upper right references the whisky brand's founding date, suggesting timeless reliability. This is commercial messaging, not social or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Born 1820 —still going strong. Self-Satisfied One: “‘A MAN IS AS OLD AS HE FEELS.” Knowing One: “Yes, put SJounnte Wacker’ Rep Lapen ts As OLD As IT TASTES.” —There is no doubt about it, because the “Johnnie Walker” non-refillable bottle discourages tampering. Every drop of Red Label is over 10 years old before released from bond—the non-refillable bottle does the rest. GUARANTEED SAME QUALITY THROUGHOUT THE WORLD Agents: WILLIAMS & HUMBERT, 1158 Broadway, NEW YORK. JOHN WALKER & SONS, Lro., Wisky Distitters, KILMARNOCK, Scoreann. comicbooks,com