Judge, 1916-12-30 · page 28 of 29
Judge — December 30, 1916 — page 28: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire or political commentary. It appears in *Judge* magazine (likely early 20th century based on styling and typography). The ad promotes a razor set originally priced at $5.00, now reduced to $1.00. The image shows hands in formal dress opening an elegant case containing the "Domino" razor. The accompanying text explains the business strategy: by lowering the price dramatically, the company increases volume sales of replacement blades—their actual profit source. They claim five million men already use Durham-Duplex razors. The coupon allows readers to purchase the discounted set by mail or through retailers. This represents early **loss-leader marketing**: selling the razor at reduced cost to capture customers for recurring blade purchases. There is no satirical commentary—*Judge* simply accepted advertising revenue from major manufacturers of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DOMINO RAZOR Here is a gift that he w/// use. Five million men shave the Durham-Duplex way. Five million _men can testify to the excellent shaving qualities of the famous Durham-Duplex doubled-edged blade. The set contains a genuine $5.00 Durham-Duplex Domino Razor with white American ivory handle, stropping attachment, safety guard and a fifty cent package of six Durham-Duplex double-edged blades (12 cutting edges), all in a handsome leather roll case. The price was reduced to. $1.00 in order to increase sales It formerly cost us $5.00 to sell a $5.00 razor set. At and cut down selling costs. get 50 cents to help pay the manufacturing cost, which formerly was a dead loss. And we get twenty times more blade business. jeer clen i, y paver Go: Under this new plan you save $4.00. Clip the coupon NOW. Take it oO to any dealer or send it to us with a dollar bill and get this $5.00 Razor Set. Enclosed is one dollar. Kindly ine $5.00 - hutienee ee DURHAM-DUPLEX RAZOR COMPANY 190 Baldwin Avenue, Jersey City, U. S. A. Name .... CANADA ENGLAND FRANCE 43 Victoria Street ™ Church Street 56, Rue de Paradis Toronto, Ontario Sheffield Paris Address Any dealer will honor this coupon crue scnweneus FEES comicbook