Judge, 1916-12-30 · page 22 of 29
Judge — December 30, 1916 — page 22: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Vanity Fair magazine** rather than political satire. The page pitches the publication to two audiences: "amusing women" interested in theater, fashion, and society gossip, and "clever men" who enjoy wit and high-quality art. The right side contains short **humor pieces** typical of the era—largely jokes about marriage, gender roles, and social manners. These include jabs at nouveau-riche pretension ("Mr. Newlyrich"), marital discord, and bachelor life. The references to "College Wits," French soldiers, and university life suggest this targets an educated, urbane readership. **Mrs. Vernon Castle** (mentioned in the ad) was a famous dancer of the 1910s, adding contemporary celebrity appeal. The overall message: Vanity Fair positions itself as the magazine for cosmopolitan, fashionable people who stay "in the movement"—modern, witty, and culturally aware. The page conflates sophistication with consumption and social status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Amusing women read VANITY FAIR because it keeps them au courant of all the things one talks about— the gossip of the theatre and opera—the new movements in arts and letters—the latest in sports and salons—the smartest in dogs and motors—the gayest in dances and fashions—the latest tip on where to dine, to dance, to drop in for cigarettes, coffee and celebrities. Clever men read VANITY FAIR because it knows the world, and loves it, and laughs at it. Because it is too witty to be foolish, and altogether too wise to be wise. Because it isn’t afraid to buy the best work of our young writers, artists and dramatists. And because it prints such adorable pictures of Mrs. Vernon Castle. The most successful of the new magazines Take your favorite theatrical magazine; add your favorite humorous peri- odical; stir in The Sketch and The Tatler of London; pour in one or two reviews of modern art; sprinkle with a few indoor dances and outdoor sports; dash with a French flavoring; mix in a hundred or so photographs, portraits, and sketches; add a dozen useful departments; throw in a maga- zine of fashion and one of literature; season with the fripperies and vanities of New York and you will have VANITY FAIR. If you would be “in the movement ”’ dance the newest dance a month before it becomes popular; dine in Bohemia before it realizes it is Bohemia and charges admission; know what to see at the theatre, hear at the opera, buy at the bookshop, and on no account miss at the galleries—fill in and send in the coupon for six months of VANITY FAIR, at $1. Just Say to Yourself T owe it to my family and friends to go through life with my mind open; to keep my sympathies warm; to remain in constant touch with the newest and liveliest ine fluences in life. I won't be stodgy! I won't be provincial! T refuse to become—whether intellectually or socially—a blight at luncheon. I won't kill a dinner party stone dead ten minutes before the entree. Therefore, 1 will risk a single dollar and subscribe to Vanity Fair. 25centsacopy $3ayear Condé Nast, Publisher Frank Crowninshield, Editor With the College Wits How Negligee of Her—./aid—yy, dame says that she will be right down. She is in her boudoir. Mr. Newlyrich—Great Scott! And ou minister will be at the reception to-night ~ Tiger. And They Lived Unhappil rt Afterward She —~We must Rerccea for mother fifteen minutes. Le house. He—Hours, you mean. She—Our house? Oh, you dear.—Brunp nian. “Hoot, mon! There’s some consolati in bein’ bow-legged after all!’”—Jack ¢ Lantern. He Was Right—She—What, O what,! ask you, would this world be withow women? He—Happy. She—And what would a party be withos women? He—Why, a stag-party. She—And what would a nation be withos us women? He (looking about for the door)—Why- stagnation, I suppose. —.lwgwan. In Urup—French trooper—The Frits all carry umbrellas in the trenches. British Tommy—Ah! And what for? France—So they can't be taken storm.—Cha parral. The Reason—He—Why do those fox ball men wear spikes in their shoes? Jt—Why-er-they are the new oss defense. (Deep Stuff) —Widew Consolation—A bachelor must life’s battles single-he Still, he sp his money that way.—Orange Peel. Out—First Stude—How many were % at the game Second Stude—Al that bet on the v A Good Way to Find Out—Stude How much board do I owe you? s Landlady—How long have you been ® College?—Brunonian. comicbooks gon