Judge, 1916-12-09 · page 20 of 28
Judge — December 9, 1916 — page 20: what you’re looking at
What you’re looking at
This is primarily a **gift subscription advertisement** for *Leslie's*, an illustrated weekly newspaper, rather than a satirical cartoon page. The ad promotes a year-long subscription (52 weekly issues—hence "Fifty-Two") as an ideal Christmas gift. The appeal is that it provides a "renewed reminder" of the giver throughout the year, arriving fresh each week. The publication is pitched as "America's leading illustrated weekly newspaper" covering news, finance, motors, sports, travel, and current events—content for the whole family. The small illustration shows what appears to be a domestic scene, likely emphasizing the family appeal of the publication. For $5.00 and the included coupon, readers could arrange delivery to a recipient, who would receive a card on Christmas morning announcing the gift. This reflects early 20th-century direct-mail marketing before modern subscription services became standard.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
with a gift cant bearing my nome. A Gift That Is Fifty- Two— Think of a present that “keeps coming” the whole year, fresh and new each week, a re- newed reminder of the giver— —that ts what a gift-subscription to Leslie’s means. America’s leading illustrated weekly newspaper that s/ows the news which the daily press can only hope to describe, this is what Les/e’s means and the service it brings to more than 420,000 good American homes where it is read. Besides the pictures there are ex- pert articles on finance, motors, sport, trade, travel and current events—something for the whole family. For $5.00 and the coupon in the corner, we will send Leslie’s for a year to the person you indicate. On Christmas morn- ing your friend will receive a tasteful card stating that Leslie’s is com- ing as a gift from you. * Name “\ Illustrated Weekly Newspaper 225 Fifth Avenue NEW YORK CITY comicbooks ‘gom| RU a