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Judge, 1916-12-09 · page 2 of 28

Judge — December 9, 1916 — page 2: what you’re looking at

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Judge — December 9, 1916 — page 2: Judge, 1916-12-09

What you’re looking at

This page is primarily **advertising, not satire or political commentary**. It promotes "The Library of the World's Greatest Scientists"—a multi-volume book set featuring Darwin, Spencer, Huxley, Tyndall, and Lombroso. The only illustration is Rodin's famous sculpture "The Thinker," used here as visual branding to associate the books with intellectual achievement and contemplation. The accompanying text emphasizes how these scientists revolutionized human thought, positioning the collection as essential reading for mental self-improvement. The marketing pitch appeals to early 20th-century faith in scientific progress and self-education. The $1.00 introductory offer and coupon format suggest this was a subscription or mail-order campaign targeting middle-class readers interested in popular science literature.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

These Books Startled the World— They Made Men Think As Never Before Primitive man was but a degree removed from the brute—a creature of instinct—until he began to think to a purpose and devise means to amelio- rate his lot. It has taken thousands of years—no one knows how many—to produce the modern type of man who supplies his daily needs and his luxuries through the exercise of his brain rather than his muscl The books whose titles are given below are by the greatest and the most original thinkers the world has ever known. Spend some of your spare minutes with these books and learn more about yourself—understand the secrets of nature which they reveal—see how man has arrived at his present high state of efficiency through the development of mind—and you will be surprised at the effect on your own mental growth. Our modern civilization, the product largely of the tremendous advances in knowledge of the last half century—the age of Darwin and his fellow scientists—is the concrete expression of the thought contained in— The Library of the World’s Greatest Scientists DARWIN—SPENCER—HUXLEY—TYNDALL—LOMBROSO Books That Agitated Society | Prof. Lombroso’s Book on Criminology with a Revolutionary Ferment As an illustration of the wide scope of this set, there is the volume on ‘The Female Offende THE THINKER T : nd life from e Prof. Lombroso. No more startling revelations A Handsome New Edition at Less Than They ‘ Jcan be found anywhere than those contained ia Half Price -ON IMMEDIATE ORDERS ’ the picture he draws of one aspect of the under Notwithstanding this great reduction in prico— world in this book. ‘The Social Evil is as old as a price absolutely unprecedented for books of this | turned t : an ‘unscientific reader. creation. We find references to it in the records of character—the books are issued in a style supe Vou i but often, and each |the earliest civilizations. ‘The descendants of to that in which they have ever appeared before. rip serene discover new | Jezebel and Messalina are to be found in eve Each volume is 8 inches x 514 inches. oe stratum of society. ‘The lair of “The Scarlet Wo- The binding is a rich, dark green, silk ribbed | ,,7A¢ sory told in The Origin of Species is as teonderia! | man” is located in almost every community. No cloth, with gold pancled’ backs, finished with gilt study of Sociology therefore is complete that does tops and silk headbands. not take into account her malign influence, and the ‘The volumes are printed on a pure white paper correct measures necessary to combat that influence. { the application of these laws | Prof, Lombroso’s work made an epoch in criminok in large, clear type. 1 tthe t There are many: illustrations in half tone which | inthe thysical and mental improvement of the human race: | hcause of the wide scope and systematic character of his researches. are just as interesting as the text tire, 7 volumens charges wre- AL Wonderful Bargain | Titles of These Inspiring Volumes id. YOU TAKE NO RISK. Money back if not satisfied Vol, 1. THE ORIGIN OF SPECIES: By assuming all the risk and expense in the manufacturing, AC OFTHE FITTEST, ETC we were able to make a very favorable contract with SUBSIVAL OF THEE By CHARLES DARWIN Measra. D. Appleton & Co., hese cele Vol. 11, THE ORIGIN OF SPECIE peer Fn re banners co sere Coeereet AFFINITIES OF ORGANIC BEINGS, ion Co., 449 Drmniicl Bids., New York Gity books, for the right to print from their newest plates a fine edi- ARCS DARWIN caveat eb the tion of the works of Darwin, Speacer. Husley. Tyndall and | Vol. 1. EXPRESSION (OF THE CEMOTIONS im MEN Lombroso, comprised in The Library of the World's Greatest 4 MALS, PUSTeATiON Sctentists. But the vet, 12% t Gat o'TyPe IN WOMEN, a He PRICE MUST BE ADVANCED SE eo geen ials, The ™ By THOMAS H. HUXLEY LUSTRATED) f Tics OR ORDER nerease in ¢ re can obtain no SOCIAL an Lied By RBERT SPE |. FRAGMENTS OF science, rer) LESSONS. L ELECTRICITY ‘By JOHN TYNDAL! Oeenpaton Therefore Send Coupon Today ULLUSTRATED) resent bargaia,peic