Judge, 1916-12-02 · page 3 of 36
Judge — December 2, 1916 — page 3: what you’re looking at
What you’re looking at
This is primarily a **whiskey advertisement**, not political satire. The 1820 birth date and "still going strong" header suggest this ad celebrates Johnnie Walker's longevity as a brand. The cartoon depicts four men in conversation. A host dismisses a friend's patience-related proverb ("Everything comes to him who waits"), insisting he won't wait for Johnnie Walker Red Label whisky—he'll "ring the bell" immediately for it instead. The advertisement emphasizes that every bottle of Red Label ages over 10 years before release, suggesting quality through patience and time. The copy stresses "guaranteed same quality throughout the world," with agents listed as Williams & Humbert in New York. This is straightforward product marketing using humor and social situations to promote the whiskey's established reputation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Born 1820 —still going strong. Friend: “‘ EVERYTHING COMES TO HIM Wito Watts.’ Host: “Tuar MAY BE, BUT I'M NOT GOING TO WAIT ANY LONGER FOR OUR DROP OF ‘Jounsie” Watker’ RED LABEL—RING THE BELL.” —and. when it comes he will—if he is wise—satisfy himself that it comes out of the famous “Johnnie Walker” non-refillable bottle. Every drop of Red Label is over 10 years old before released from bond—the non-refillable bottle does the rest. GUARANTEED SAME QUALITY THROUGHOUT THE WORLD Agents: WILLIAMS & HUMBERT, 1158 Broadway, NEW YORK. JOHN WALKER & SONS, Lrv., Wausky Distittees, KILMARNOCK, Scortann. ] comicbooks.com