Judge, 1916-11-25 · page 18 of 32
Judge — November 25, 1916 — page 18: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It promotes Great Western Champagne, made by Pleasant Valley Wine Company in Rheims, New York. The ad uses a stylized illustration of an elegant woman in a wide-brimmed hat with a large bow, positioned "Right in Style (À La Mode)," gazing at a champagne bottle. The imagery associates the product with sophisticated, fashionable femininity—a common advertising strategy of the early 1900s. The text emphasizes American manufacturing credentials while claiming French-style prestige: "Made in America—Highest Honors in France." It boasts of gold medals from multiple international expositions and notes the product uses traditional French fermentation methods. This reflects pre-Prohibition American champagne production and the era's marketing of domestic luxury goods through appeals to European refinement and feminine elegance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
in Aaieriea— Hi ighest Honors in France || SPECIAL 1903’* “EXTRA DRY” “SPECIAL R RESERVE” | tabsolutely brary (wery'dry) Produced by the old French slow method of fermentation in the bottle, taking from six to seven years of time 1 patent is. the Only American Champagne ever awarded a Gold Medal at Foreign Expositions Bruxelles Exposition, 1910, Belgium Bruxelles Exposition, 1897, Belgium Vienna Exposition, 1873, Austria Paris Exposition, 1867, Fraaco PLEASANT VALLEY WINE COMPANY, RHEIMS, N. Y. st and sateest RrOduserss of Champagne in America comicbooks.com