Judge, 1916-10-21 · page 25 of 32
Judge — October 21, 1916 — page 25: what you’re looking at
What you’re looking at
This page is primarily **advertising and book promotion**, with satirical commentary about club life. **The "Club-Talk" section** mocks the repetitive, boring conversation at exclusive clubs—members endlessly repeat the same tired jokes and gossip ("Mexico? Nothing but talk!"; "I heard that story last year"). The satirist F. Gregory Hartswick observes that clubs provide dull company and mediocre food, asking why men join them at all. **The Vafiadis Cigarettes ad** (right) promotes imported Egyptian cigarettes now manufactured in America under license by Liggett & Myers, marketed as prestigious because they're endorsed by foreign royalty and used abroad. **The "Letters of a Self-Made Failure" book promotion** advertises Maurice Switzer's humorous self-help volume, emphasizing that understanding failure is more valuable than studying success. It promises philosophical wit and universal appeal. The page reflects early 20th-century leisure culture: exclusive clubs, imported luxury goods, and popular self-improvement literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Club-Talk (CHILD'S could supply better grub!” C “Mexico? Nothing but talk!” (Why docs a man join a club?) “Harvard will win in a walk!” “Mexico? Nothing but tall new job.” in a walk!” “Speaker bats better than Cobb.” “Billy Smith has a new job.” “Marjorie’s back in the city.” “Speaker bats better than Cobb.” “We need a new House-committec.” *Marjorie’s back in the city.” “Copper—up six and a half!” “We need a new House-committee.” “Say, here's a new one—you'll laugh!” *Copper—up six and a half!” “What's Sammy Price doing here?” y, here’s a new one—you'll laugh!” Theard that story last year.” “What's Sammy Price doing here?” “Somebody’s shy in the pot “heard that story last yea “Johnny engaged? Oh, what rot!” “Somebody's shy in the pot!” “Meet me at twenty past two,” “Johnny engaged? Oh, what rot!” “Thanks, I don’t care if T do!” “Meet me at twenty past two.” “Service is awfully poor!” “Thanks, I don’t care if I do!” “Bored to extinction, I’m sure!” Service is awfully poor, Child’s could supply better grub; Bored to extinction, I’m sure Why docs a man join a club? =F. Gregory Hartswick Famous Clubs Federation of Golf University —foot Union League Commercial Baseball —rates Jockey —car Hunt —by —soda Cliquot Stuffed Athletic Players Lambs Rotary —cocktail —sandwich Whist Limekiln —man Country —bed rifles Where He Was Divotts hasn't showed up yet for din- tet—where is he?” “He's down in the nineteenth hole for- filing two strokes on cach of his eight- cea, before he comes up to tell us what hi: sore was,” His Infatuation wot heck, the way that feller loves his he commented Mr. Gap Johnson, of Smpus Ridge, Ark. “Why, burcussed hain't gone and named his best coon og after her!” We observe by his portraits that even the Prominent citizen of a prehistoric age had to ary four or five dubs. iadis CIGARETTES Barveyed to the Household of the Kative. the lnperial Gurl chetrn Hhangang Ho Raya Highness Pome Philp of Saxe-Cobn Tapa eee ter messes of bidia. p23 otha, the bnperial Court ete. the, principal clubs and the regumental Burmah and Canada ( Jirose Americans who have smoked our Vafiadis (Vah-fee-ah-dis) Cigarettes abroad’may now obtain them in the Uniled States — because to Liggett & Myers Tobacco Company. who import themswe have also given thé sole right to manufacture them Jrom our Cairo formula. CTheodoro Vafiadis & Co. (CALCUTTA BOMBAY: LON! DON: RANGOON -CAIRO- Packas sizes: P Ei Fith Avenue®’New York Caty. So eee Te pa 2 he betas Pir seman oh it Letters of aSelf-Made Failure By Letters of a SELF-MADE FAILURE. By Maurice Switzer LESLIE-JUDGE CO. MAURICE SWITZER With 14 brilliant pen-drawings by Frank Godwin were quoted by more than 200 publications. you sit in “the driver's seat” or merely plod along beside the wagon, whether you are a success or think yourself a failure, you will find this book full of hope, help and the right kind of inspiration. If you believe that it is more important to know why ten thousand fail rather than why one man succeeds, read this book. The LETTERS are itten in epigrammatic style with a touch of ble humor, and they impart a system of quaint philosophy that will appeal to everyone, regardless of age, sex or station. Price, $1.00 225 Fifth Avenue, New York City comicbooks.com