Judge, 1916-10-21 · page 21 of 32
Judge — October 21, 1916 — page 21: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement** rather than satire or political commentary. It promotes French Lick Springs Hotel in Indiana as a health resort and spa destination. The page references "Carlsbad of America"—comparing the Indiana springs to Carlsbad, a famous European spa town—capitalizing on the fact that World War I had made European travel difficult ("cessation of travel abroad"). The cartoon figures (a well-dressed couple and the mythological figure Pluto) are decorative elements supporting the marketing message. "Pluto" is the brand name for the mineral water sold at the springs; the classical god figure was a common advertising trope suggesting health and vitality. The emphasis on "Pluto Water" as a cure for digestive ailments reflects early 20th-century patent medicine marketing, when mineral waters were genuinely promoted by physicians for various conditions—practices that would later be heavily criticized. **This is commercial advertising, not political satire.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Carlsbadof America HE cessation of travel abroad has made French Lick Springs more than ever before the health re- sort of America and Americans. The Fall season at the Springs is now at its height. Autumnal gold and browns make the rugged Indiana country surrounding the Springs a constant revelation of new beauties while the brisk, invigorating climate gives new verve to the enjoyment of golf, tennis, cross country walks, motoring and horseback riding. THE HOME OF PLUTO AMERICA’S PHYSIC The baths at the Springs are famous for their curative properties. Pluto Water is recommended by physicians everywhere for indigestion, constipa- tion, kidney, liver and stomach troubles. No metropolitan hotel offers its guests greater luxury or greater possibilities for entertainment than French Lick Springs Hotel. We will gladly send you illustrated literature upon your request. Address Department A. Pluto Water is bottled at the Springs and on sale everywhere. French Lick Springs Hotel Company French Lick, Indiana On the C. L. & L. (Monon: and Southern Rys. comicbooks.com