Judge, 1916-10-07 · page 31 of 32
Judge — October 7, 1916 — page 31: what you’re looking at
What you’re looking at
This is primarily a **product advertisement page**, not a satirical cartoon. It promotes "The 3C's Reference Library"—a bundled set of Webster's Revised Unabridged Dictionary and The National Encyclopedia intended for home and business use. The page's implicit satire is **social/commercial rather than political**: it targets aspirational middle-class readers by suggesting that owning comprehensive reference books signals respectability and self-improvement. The text emphasizes that self-education through "authoritative works of reference" is essential for business success and social standing—a common early-20th-century marketing pitch appealing to anxiety about appearing ignorant. The repeated phrase "Every Self Respecting Home and Business Office Needs It" subtly equates book ownership with respectability itself, making non-purchase seem like social failure. There are **no identifiable political figures, caricatures, or specific historical events referenced** on this page. It's a straightforward period advertisement using aspirational messaging typical of Judge magazine's commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE BOOK OF A MILLION ANSWERS COMPREHENSIVE e e 3C8 (Gtr) Reference Library EVERY SCIENCE, ART, MOVEMENT THEORY, ACHIEVEMENT It tells about the celestial bodies—planets, stars and constellations; and every living thing—animals, birds, fish, insects. trees, fruits and flowers. Describes the different orders of architecture, noted buildings and remains of past civilizations—palaces, cathedrals, prisons, tombs, highways; famous institutions—universities, colleges, libraries, mu- Comprehensive It contains about everything that Nature has created, the human mind has | conceived, and man’s ingenuity has devised. It spells, pronounces, and defines seums. Divinities of Egyptian. Indian, Grecian, Roman and Norse avest as well as the oldest words in the English language. | the newest a 8 Buag mythology; orders of Knighthood and schools ‘of philosophy: new ] religious sects, natural curiosities; inventions that have revolutionized modern industry; noted names and places in fiction—these are only a few of the many hundred kinds of information that might be enumer- ated did space permit.—embracing such subjects as electricity and other branches of physics, chemistry, mineralogy. geology. law and the practical arts—that are found in this marvelous storehouse of knowledge. Compact The foundation of every wisely selected Library for General Ref- erence is an up-to-date Unabridged Dictionary. Without an Una- bridged Dictionary the reader of “worth while books” and the current news is always at a disadvantage—he doesn't know the meaning of many of the words most important to the sense of the subject. espe- cially the new scientific terms: consequently much of the benefit he would otherwise derive from his reading is lost. The ideal Unabridged Dictionary is a dictionary in ONE volume that can be consulted with the assurance that the word looked for ts between its two covers, that is so light in weight that it needs no spe- cially constructed stand, that is a pleasure in every way to use. Such is Webster's Revised Unabridged. Dictionary. printed on hich grade Bible paper, and—because it will be the most used book tn The 3Cs Reference Library—bound in Semi-Flexible, rich Full Leather. and sust half the thickness of the same book printed on ordinary book paper. This volume and the 8 Volume Set of the New Edition of The National Encyclopedia (Self Pronouncing) that round out this ideal library oceupy a space only 114 éaches lone by 1084 inches high, making The 3Cs the most compact, as weil as the most comprehensive, library in existence. | It locates, and describes every physical and political division, country, state, / province, city, giving leading industries and populations according to latest cen- | sus; every ocean, sea, gulf, bay, lake, strait, river, island, forest and mountain of | importance. It gives the main facts in the history of every race, people, and dynasty; interesting accounts of religious beliefs, political parties, wars, revo- | lut'ons, massacres, crusades, parliaments, legislative enactments; biographies of | | famous characters: popes, cardinals, reformers, leaders, teachers in ecclesiastical | history; kings, queens, warriors, statesmen in ancient, medieval, and modern | | bistory; authors, artists, jurists, actors, dramatists, composers, singers | | tists, journalists, philanthropists, inventors, men of fashion and favoritesof royalty. WEBSTER’S REVISED | UNABRIDGED DICTIONARY Published by the G. & C. MERRIAM COMPANY Fer 10 years publishers of the genuine Webster Dictionaries Made by American Scholars E The Standard of Authority Wherever the English Language is Spoken Bound in Semi-Flexible Full Leather Printed on High Grade Bible Paper 2120 Pages ‘Over 5000 Illustrations Colored Plates © Superb Half-Tone Pictures Thousands of New Words and Phrases, Dytionary of Noted Names and Places in Fiction. Proouancing Gazetteer of over 25,000 Places. Pronouncing Vocabutary of Greek and Latin Proper Names. Dictionary of Classical and Poreign Quotations, Words and Phrases, Proverbs and Colloquia! Expressions. Table of the Metric System. rary Signs, Abbreviations and Con- Censuses, Population Figures Based on The Latest 3 pi 3 i 4 Convenient Last, but not least, The 3Cs Reference Library is a mode! of convenience as regards the arrangement of its subject matter. The divisions of the alphabet in the Webster's Revised Una- bridged Dictionary are plainly indicated by the Patent Thumb Index. Hence the word you are looking for can be found with- out loss of time, or unnecessary turning of pages. Instant ace cessibility of contents is the Keynote of the arrangement of the whole library. In the National Encyclopedia (Self Pronouncing), instead of grouping a number of subjects under one general heading—the way most other encyclopedias do, necessitating an index vol- ume, or much tedious searching, to locate the particular infor- mation desired,—each subject or item is entered under its own name in proper alphabetical order, just where you would naturally look for it. With the 3Cs Library there is No “wondering ractions. Patent Thumb Index. Marble Edge. Size 1114 x 9 x 214 inches—weight 74 Ibs. Every Self Respecting Home and Business Office Needs It Answers All Up-to-the-minute Questions Soch new words as syndicalism, sabotage, auto-in- friction, fost-impressionism, streamline, syncretis rlerences to “* Workmen's Compensation Act, «t Veto.” “New Thought,” “Blue Sky Law, constantly appearing in print—What do they mean? Weser's Revised Unabridged tells the meaning of these Eithossands of other words and phrases of recent jqitt Dewspapers are full of the names of strange @iitt and provinces in the theater of the European War We read of Proemyst. ‘dhynia, Croatia, Galicia, Bui . Mesopotamia we are they and what kind of people live there? are daily paragraphs about Albania, Monte- fib, Serbia. Bulgaria—these countries mues-—Do you know them? aff ere the Russians so anxious to take Erzerum, why do the Cossacks pay no taxes to the Czar? e new National Encyclopedia answers ail these Gustions and hundreds of others like them that will to your interest in and understanding of what is Eppa in Europe, |The National Encyclopedia is ncing. With it to consult even Preemyst bees its terrors. THE NATIONAL ENCYCLOPEDIA > (Self Pronouncing) migtyy Pminent Scholars of America and Encland. sage TREIM reauirements of the American home, vreats all subjects with clarity ai The young man or young woman who enters business or society with the idea they can “get by” on merely the knowledge picked up in school, and without constantly adding to that knowledge by reading and the liberal use of authoritative works of reference, won’t go very far. ¢ big reason for such a large percentage of failures in life. The people who have succeeded realized when they went out into the world that what they learned at school was only the initial step; that to keep pace in the procession with those striving for the high places there must be a continuous process of self education by almost daily addi- tions to the sum of general information—a new word or two added to the vocabulary, or a fact in history, literature, science, or the applied arts assimilated. But such self-education is impossible without an Una- bridged Dictionary like Webster's Revised that is able to answer all your questions about words you don’t under- stand, that tells you how to use and pronounce them, there- by enhancing your ability to express yourself with pre- cision and force. And without an up-to-date Encyclopedia like the new National, how can you read with perfect understanding even the columns of the daily newspaper, to say nothing of the great works in literature? you want it! And just enough too! id where to look"! But exactly what you want, when ONLY Brings You the Entire Library— Webster's Revised Unabridged Dictionary and The National Encyclopedia Nine volumes for less than SENT the price of an NOW Unabridged Dictionary 6,296 Pages over 6,000 Illustrations and a whole year in which to pay the balance, if desired. There will be hundreds who will embrace this oppor- tunity. To avoid delay in the delivery of your order Be ind the dollar and coupon today. We ‘Money back if not satisfied. BRUNSWICK SUBSCRIPTION CO, 1116 Brunswick Bldg., New York City Enclosed find $1.00 first payment on The 3Cs Reference Library. 9 volumes. If as rep- resented, I will keep the books and remit a month for 12 months after their deivery. Otherwise, T will, within s ask for in: structions for their return, at your expense, my $1,00 to be refunded on ‘their receipt. Name. . Address... Occupation... ....0ceeceeeeseres Canada, duty and carriage extra, J. 10-7. comicbooks.com