Judge, 1916-10-07 · page 22 of 32
Judge — October 7, 1916 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The left side features a book advertisement for Victor Hugo's complete romances (6 volumes) at $1.80—presented as an exceptional bargain. The copy emphasizes Hugo's literary genius, comparing him to Shakespeare, and highlights *Les Misérables* as a masterpiece. The right side contains "ART," an apparent short story or serialized fiction about a character named Roderick, a painter struggling to sell his work. The narrative describes how Roderick learns that commercial success requires compromising artistic ideals—customers praise flaws rather than merit. The story satirizes **art market cynicism**: that wealthy patrons' taste is manufactured by dealers, not genuine appreciation. Below is "Egg View Notes," a humor section with brief anecdotes about everyday life—Bill Waite's grocery store, a military band, and a child named James. This is a typical Judge magazine page mixing consumer advertising with light fiction and humor pieces.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SL TLL CARAT OIL NTE TS ' This Hugo War Bargain is your great opportunity to own the masterpieces of the greatest literary genius of all time at a cost of only $1.80 FOR THE ENTIRE SET ee wee Victor Hugo’s Complete Romances NEARLY 4,000 PAGES English Ribbed Buckram Cloth Gold Decorations Thin, Strong, Bible-finish Paper Large, Clear Type Illustrated Each Volume Size 6!4 x4!4 inches Practically 6 volumes of Victor Hugo’s Romances for the price of one! Victor Hugo is the creator of characters that for sublimity of conception and tragic interest have no parallel in literature outside of the works of the immortal Shakespeare. No other writer of ancient or modern times has unfolded to his readers a universe of greater majesty and charm than this “Stormy Voice of France!” “Lord of Human Tears.” No words can do these masterpieces justice. Les Miserables is the noblest mountain in the world of literature. No book will ever be like it. No novel has been more widely read. Its enduring benefit to hu- manity has been so great that it cannot be estimated. Get Them To-day—They Won’t Last Long Se TEE CME eer SS Le OO BRUNSWICK SUBSCRIPTION CO., J. 10-7 449 Brunswick Bidg., New York City | closed find $1.80 in full payment for the six-volume set of Hugo. Send books. [] lage prepaid, to | Name | | Address ' \F | painted his new self into his pictures. ART OR ONCE let us confine the word to pictures, and not mean by it everything else in creation. Roderick could paint pictures. He had done so repeatedly, hay. ing studied in Paris, arrived at the salon, sold canvases abroad and at home. But Roderick was not sought after. His work scemed never to eatch the purse of the rich collector. Plainly it lacked something of appeal, novelty, individuality,—of that mediocrity which so often masquerade as charm. It may have been too good. Who knows? Taste in pictures is a queer item. A dealer can make you believe that you ought to like very much something that your fancy tells you is very bad indeed. So you don’t like it, or, rather, you don’t till the same dealer has made you believe that you ought to do so if you want to be in the class of all the real connoisseurs. Well, Roderick saw all this. That is, as an artist he saw it through your eyes. He did not of course contemplate buying pictures, but he wanted instead to sell you pictures. He actually wanted to paint pictures that would sell. And yet he knew Art. All this excess of knowledge was hard for Roderick, since it was He bound to change his ideals. And who knows what a change of ideals Shal may result in? It may mean their disappearance. For it stands to reason Sk | that no man can have an unlimited number of ideals of the same kind. Wid So Roderick decided to linger in the galleries and overhear what people remarked of the pictures they looked at. In that way he thought he i might learn something new. He did. He learned that all the qualities of ber f a picture that he approved went for nothing with the would-be owner Pa oun He discovered that if there was a possible blemish of any kind in a paint. ing, that was the one thing that a customer would like and elect to praise ‘This was interesting—like a homely countenance. Very interesting. Roderick was really a genius. He could do more than take pains. He could profit by what he observed. He had an open mind that could see what his eyes saw. He saw that a certain kind of poor painting would win patrons, command their money, and secure their praise as of a masterpiece. What more could a starving man ask for? The thing was done! Roderick became a double genius. He sul both demand and supply, knowing what his public wanted and knowing how to provide it. He painted industriously and to real purpose. He They were redolent of success, He made them so strongly the work of his own hand that never a signature would have been needed to proclaim their identity. They were recognized everywhere and constantly sought after; sought by the rich who could ay for them, and by the poor who could only admire them at exhibitions ed Ah, it was a master stroke. And those master strokes of Roderick’s Poli brush had somehow so cunningly caged the spirit of the universal tate J} tot that this master artist could defy and violate every tradition of the Dilt- painter’s art, and still gain his goal. He could desecrate color, profane K line, annihilate values, and produce everything perfectly flat. Only a map [ es - could suggest the consummation of this Art. But nobody mistrusted a map. Dull And thus Roderick and his Art came into their own.—Tod Chenevix Exp Egg View Notes the mo: ILL WAITE, our grocer, sold a ten-cent plug of chewing tobacco fors pe He couldn't find his saw. nickel, Monday. “On the arm of the law is no place fur a wn Ambrose Crosslots say watch.” While Witt Larcom was in a Pollywog musical instrument store Saturday, trying one of them there long horns that slide in an’ out. stranger told him he’d look better blowing a bowl of hot soup. Truman Bilge was in Spring Ledge Tucsday morning and had bs 9) Lontern, picture taken by a photographer who promised he’d rush Truman a pro. 5 but Truman said he didn’t need any proof, as his word was good in Egg View is Why Corny Paine ain’t using his second-hand Pollywog automobile very mee Ae, at this time. He reports that the tires are too well ventilate: . One of Chet Lumley’s young ones fell out of a weed ir The} front yard Thursday afternoon. Lem Bushnell, our r ing a fai instructed Sherm to chop it down. —Leslie \’an Evers. & eis | Gir J James’s Task B w yO “Now, I want all the children to look at James’s hands and observe bor flr clean they are, and sce if you cannot all come to school with cleaner hands pee: James, perhaps, will tell us how he keeps them so nice.” on “Yes'm; ma makes me wash the breakfast dishes every morning.