Judge — October 7, 1916 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire**. It showcases "Tifnite Gems"—costume jewelry marketed as diamond imitations sold in gold mountings by The Tifnite Gem Company of Chicago. The ad uses a common early 20th-century sales pitch: five numbered jewelry pieces (rings, pins, brooches) displayed in boxes with the headline "Your Choice For Ten Days' Wear Given." The copy emphasizes that Tifnite Gems closely resemble genuine diamonds and offers a free trial coupon. This represents the period's expansion of affordable luxury goods and direct-mail marketing. The "send no money" promotion was typical of catalog-era consumer culture. There is no political satire or cartoon content—Judge magazine here functions as a standard advertising vehicle rather than presenting editorial commentary.