Judge, 1916-10-07 · page 2 of 32
Judge — October 7, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. It showcases "Tifnite Gems"—costume jewelry marketed as diamond imitations sold in gold mountings by The Tifnite Gem Company of Chicago. The ad uses a common early 20th-century sales pitch: five numbered jewelry pieces (rings, pins, brooches) displayed in boxes with the headline "Your Choice For Ten Days' Wear Given." The copy emphasizes that Tifnite Gems closely resemble genuine diamonds and offers a free trial coupon. This represents the period's expansion of affordable luxury goods and direct-mail marketing. The "send no money" promotion was typical of catalog-era consumer culture. There is no political satire or cartoon content—Judge magazine here functions as a standard advertising vehicle rather than presenting editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
For Ten Days’ Wear ERE Is the most amazingly ¢ made on precious gems. To quickly introduce into every locality our beautiful TIFNITE JEMS—which in appearance and by test_are so much like a diamond that even an expert can hardly tell the difference—we will absolutely and positively send them out on trial for 10 days’ wear at our expense, and your $3.00 will be refunded if not satis- factory. But only 10.000 will hipped on this plan. To take advantage of it, you must act quickly. Send the coupon NOW! Send no money. Tell us which item you prefer—Ring, Pin or LaValliere. We'll send your selection at once. | After you soe the beautiful, dazzling gem and the handsome solid gold mounting—after you have carefully made an examination and decided that you like it—pay us only $3. This is our Tea Day Free Trial Offer. When the ten days are up. if you believe you have a wonderful bargain and want to keep it, you may pay for same In small monthly payments as described in thir advertisement. If, however, you can tell a TIFNITE GEM from a genuine diamond, or for any reason you do not wish It, return at our expense. TIFNITE GEMS—Solid Gold Mountiags are recognized as the closest thing to a diamond ever discovered. In fact, it requires an expert to distinguish between them. ‘Tifnite and a diamond are as alike as two peas, TIFNITE GEMS bi white color as diamonds of the first water, the nd polished They stand every diamond test—fire. acid and diam © Mountings are exquisitely fashioned in latest designs-—and guaranteed solid gold. . Send No Money-—Send No References THE TIENITE GEM CO: Just send co spon. Yor do not obiizate yo iivelt In any, The coupon—oaly the copon—brinzs yor any Ft ust send co 1 y Rand McNally Bldg., Dept. 33. Chicazo, Ill ¥ “or the exa usltely bea itif ul pleses 810 vn aa I lescribet here. If youwant rin, state whet ver la lies of centle- Send me days’ approval. be 8 ire to. enctoes strip of Paper sho sins exact finver meas irenent as explainet belov. send coupoo ind get a TIFNITE GEM 00 this liberal offer. Wear It for 10 days on trial. All set in latest style solid ee mountings. Then decide whether yor want to keep it or not. ‘Send for yo irs how—to lay—sure. 7 + ‘To eet the right size Ring, cut a strip of heavy paper eo that the ends In Ordering Rings 735 j,imect when drawn tehtiy arovnd the second Joint of Haxer on scart Fin which you want to wear the rloz. Be carefl that the measirine paper fits snugly witout over- Nek Seared eats F eas inpping, and measure at the secon’ Joint. “cen tre strip of paper to us with order coupon veasinsiopn erm, eee see Sec artnet in ms SET he eae The Tifnite Gem Co.,, BandMenally Building | ee eo upon bere lafactory, I will return same within 10 days Address comicbooks, om