Judge, 1916-09-30 · page 28 of 28
Judge — September 30, 1916 — page 28: what you’re looking at
What you’re looking at
This is a **Victor Victrola phonograph advertisement** disguised as editorial content in *Judge* magazine. The page features singer Alma Gluck (identified in the circular portrait) performing "Carry Me Back to Old Virginny." The advertisement uses sentimental nostalgia to market records, claiming the song is a "plaintive old darkey song" that touches hearts. The text emphasizes Victor's catalog of "old favorites" performed by "the world's greatest artists." This reflects early 20th-century marketing that exploited minstrelsy-era songs and racial stereotypes ("darkey") to sell products. The image shows a man gazing wistfully at a Virginia landscape—visualizing the song's sentimental appeal about the antebellum South. For modern readers: this represents how mainstream media and advertising normalized racist language and romanticized the pre-Civil War South through popular music, treating exploitative entertainment as wholesome nostalgia worthy of commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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