Judge, 1916-09-16 · page 28 of 28
Judge — September 16, 1916 — page 28: what you’re looking at
What you’re looking at
This is a **Postum cereal advertisement**, not a political cartoon. Postum was a caffeine-free coffee substitute popular in the early 20th century. The ad shows step-by-step instructions for preparing the beverage: adding a teaspoon to a cup, pouring boiling water, then adding cream and sugar. The tagline "If Coffee Don't Agree, Use Postum" and "There's a Reason" reference Postum's marketing strategy, which positioned the product as a healthier alternative to regular coffee for people with digestive issues. The slogan became famous in American advertising of this era. The image depicts hands pouring from a kettle into a teacup—a domestic, everyday scene meant to appeal to housewives of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
lirst— A Level Teaspoonful in the cup Next— Pour on Boiling Water, and Stir Then— Add Cream and Sugar, to Taste Delicious ! If Coffee Don’t Agree, Use Postum “There’s a Reason”’ INSTANT POSTU