Judge, 1916-09-09 · page 19 of 32
Judge — September 9, 1916 — page 19: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a **straight tobacco advertisement** from Judge magazine. The page promotes "Harmony Pipe Blend," a new tobacco product by Liggett & Myers Tobacco Co. The ad uses musical/orchestral language to market the blend: different imported tobaccos are described as instruments in an ensemble, each contributing its own quality (aroma, richness, pungency, mellowness) to create a harmonious whole without "discord." This metaphor—blending disparate elements into unified perfection—was common advertising rhetoric of the early 20th century. The ornate decorative display box and "gentlemen" address reflect the era's marketing toward male smokers. The price of 15 cents and distribution details (clubs, hotels, tobacconists) indicate a mid-range premium product. There is no political satire or social commentary visible on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
entlemen: We offer you Harmony pe Blend as the newest discovery n the art of blending tobaccos #@ Lr nouncement@ Harmony Pipe Blend cool and characterful flavor. One is used for its exquisite AROMA— has accomplished one for its “fruity” ricuess—one for its delicate PuNcENcy —one ching NEW in smoking tobacco. It has succeeded 1n so inti- because of its unusual sweetNess—one for its full, mellow “sony. y blending (or harmonizing) several different choice imported feaxstic tobaccos that it has in reality produced a new, more ful smoke flavor—AassOLUTELY WITHOUT A TRACE OF DISCORD. The result is a new, more delicious flavor —it might be called “rich mildness” so delicately does the rich savor of these tobaccos f shade into mildness. But only your own, most cherished pipe can Bch of these tobaccos plays its own part in giving Harmony its really reveal to you Harmony’s perfectly balanced taste. Lg gale Myers Tobacco Cx HARMONY ®A PIPE BLEND &@ ETO GET IT: At clubs, hotels and most tobacconists. : TO THE DEALER: No one knows better than you that smokers cannot supply you, enclose 15 cents in stamps, and J have been waiting for a high-grade pipe blend at a reasonable ted you this full-sized one-eighth pound tin, postage pre- ap f price. Order Harmony Pipe Blend from your jobber, one pound of lager & Myers Tobacco Co., 212 Fifth Avenue, New York. more, and it will be sent direct from the factory all charges prepaid. comicbooks.com