Judge, 1916-08-26 · page 28 of 28
Judge — August 26, 1916 — page 28: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satirical content. It promotes Prince Albert tobacco by R.J. Reynolds, emphasizing quality over premiums—a direct marketing claim responding to competitors offering coupons or prizes with purchases. The ad addresses smokers skeptical of value, arguing Prince Albert delivers "full-to-the-brim quality" without gimmicks. It highlights the product's patented process that supposedly eliminates "bite and parch," and features colorful period language ("smokespeed," "smoke records," "chummy"). Visually, it displays the iconic **toppy red bag** and **tidy red tin** packaging, alongside a portrait photograph (unclear if depicting an actual person or branding figure). The copyright date (1916) and *Judge* magazine context suggest this targets the emerging mass-market cigarette audience. The ad's aggressive quality-focus likely counters regulatory restrictions on tobacco premiums—a contemporary political issue—by claiming such restrictions don't affect their sales model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
——— Quality is the only premium offered smokers of Prince Albert tobacco! Your pet smokeappetite pretty quick bats out an opinion that the piece of change you lay on the counter for Prince Albert pipe and cigarette tobacco gets you full-to-the- brim quality ! Or, exactly what your money pays for—and what you certainly are entitled to receive! Demand for Prince Albert in every civi- lized country in the world long ago confirmed our judgment that smokers prefer quality rather than coupons or premiums. No in- ducement other than quality has ever been offered with Prince Albert! That's why national or state restrictions on the use of coupons or premiums can in no way affect Prince Albert's sale! You give your smokesection an inning on some P. A. before you are an hour older and you'll have some pipe-party with that sweet old jimmy of yours or fifty-fifty-fun rolling cigarettes. For, with Prince Albert for ““packing”’ you can get such z-z-zipp into your smokespeed you'll beat after all the long distance smoke records— and without bite, without parch! The toppy red bag a Just-joy-for- yours, coming and going, surest thing on the carpet, for Prince Albert is made by a patented process that cuts out bite and parch! You hit the trail to that more-ish P. A. flavor and fra. grance and coolness in the very first inning; and, you swing on your pleasure-puffings harder and _ harder without a come- back! Prince Albert gives to men who think they can’t smoke a pipe or roll a makin’s cigarette the cheerful privi- lege of going right to it like a past- grand-master ! PRINCE ALBERT Get it straight, once you know . : P. A. you'll wish The tidy red tin the days were longer, and the nights were longer, and that the a. m.-get-going-gong banged howdy-do sooner! You get so chummy with Prince Albert! Everywhere tobacco is sold you will find Prince Albert awaiting your friendly greeting. Toppy red bags, 5c; tidy red tins, 10c; hand- some pound and half-pound tin humidors, and that clever, practical pound crystal-glass humidor with sponge-moistener top that keeps the tobacco in such fine condition. R. J. REYNOLDS TOBACCO COMPANY Winston-Salem, N. C. Copyright 1916 by R. J. Reynolds Tobacco Co. Te SCHWEINLER P58