Judge, 1916-08-05 · page 28 of 28
Judge — August 5, 1916 — page 28: what you’re looking at
What you’re looking at
This page is **entirely an advertisement**, not a cartoon or satire. It's a Polarine motor oil ad from Standard Oil Company of New York (Socony). The image shows a vintage automobile with well-dressed people on a country road, promoting summer travel. The text emphasizes practical benefits: better fuel economy ("more miles to the gallon") and engine protection ("maximum pure lubrication in every drop"). There is no political or social satire present. This is straightforward product advertising typical of early 20th-century magazines, using an idyllic pastoral scene to associate the brand with leisure and accessible motoring. The Socony sign mentioned was a real gas station brand marker of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SUMMER DELIGHTS Cool winds, green fields, smooth country roads and, to make them accessible, a motor well lubricated with The Standard Oil for All Motors Means more miles to the gallon; less expense to the mile. The maximum of pure lubrication in every drop. Makes your car worth more. The Socony sign points the way to the best motor oil, the standard gasoline, and the reliable dealer. Standard Oil Co. of New York Pris NEW YORK, ALBA: BUFFALC, BOSTON