Judge, 1916-07-29 · page 28 of 28
Judge — July 29, 1916 — page 28: what you’re looking at
What you’re looking at
This is a **straightforward cigarette advertisement**, not satire. It promotes Prince Albert tobacco, emphasizing quality over premiums or coupons—a selling point against competitors who offered giveaways. The ad highlights the brand's "patented process" that allegedly reduces harshness ("bite and parch"), allowing longer smoking enjoyment. It targets pipe and roll-your-own smokers, positioning Prince Albert as superior for both formats. The visual shows tobacco packages and hands holding them. The colloquial language ("jimmy pipe," "strike fire," "makin's") appeals to working-class male smokers. Notably, this reflects early 20th-century advertising before cigarette health warnings. The ad ran in *Judge* magazine during an era when tobacco advertising was standard in mainstream publications. No political satire or caricature is present—this is genuine product marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Prince Albert tobacco is sold on its quality—nothing else! Quick as that P. A. flavor hits-in, you'll realize you've received all you paid for in tobacco quality — not coupons or pre- miums! State or national restrictions on their use do not cause Prince Albert to bat- an-eye! Coupons or premiums have never been given with P. A. Quality is the in- ducement to smokers! You’ve heard many an earful about the Prince Albert patented process that cuts out bite and parch and lets you smoke your CRIMP CUT NING PIPE A R LONG BU TE TOBACC CIGARET fill without a comeback! Stake your bank roll that it proves out every hour of the day. There’s sport smoking a pipe, or rolling your own, but you’ve got to have the right tobacco! Wetell you Prince Albert will bang the doors wide open for you to come in on a good time! You'll think the joy-lid is off for fair, firing up every-little-so-often as the smoke-spirit strikes you—withouta regret! All that delight can be yours! Pass out a nickel or a dime for some Prince Albert; and, get the aroma of this fragrant tobacco as you open the package; and, jam that jimmy pipe brimful or roll one—and strike fire! My! My! You men who made a bad get-away on pipes or makin's cigarettes will want to back up for a fresh start with P. A.! Swing on this say-so like it was a tip to a thousand-dollar bill! It’s worth that in happi- ness and contentment to every man who knows what can be gotten out of a chummy jimmy pipe or a makin's cigarette with P. A. for “packing’’! Buy Prince Albert everywhere to- bacco is sold in toppy red bags, 5¢; tidy red tins, 10c; handsome pound and half-pound tin humidors; and, in that clever, practical pound glass humidor with sponge-mois- tener top that keeps the tobacco in such perfect condition. R. J. REYNOLDS TOBACCO CO. Winston-Salem, N.C.