Judge, 1916-07-29 · page 19 of 28
Judge — July 29, 1916 — page 19: what you’re looking at
What you’re looking at
This is **not a satirical cartoon page** but rather a **corporate advertisement** for the United States Rubber Company, likely from the early 20th century. The page uses **promotional rhetoric** rather than satire: it boasts that if the company's factories, workers, and families were consolidated, they'd form a city larger than Rochester, Louisville, St. Paul, or Denver. This hyperbolic comparison aims to impress readers with the company's massive scale and industrial dominance. The surrounding photographs show various factory facilities across different locations—the company's physical presence across America. The text emphasizes the company's leadership through "merit," quality control, research, and economy of scale. **For modern readers:** This exemplifies early industrial-era corporate propaganda, celebrating monopolistic size and manufacturing power as inherently virtuous, without irony. The satirical magazine *Judge* accepted such advertisements, indicating the era's acceptance of unironic corporate self-promotion in periodicals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If all of these factories were grouped in one locality, if the army of workers and their families were housed around the mammoth plant so formed, there would arise a mighty city— larger than Rochester, larger than Louisville,St. Paul or Denver. It is only by such an imaginative comparison that one can sense the tremendous size and activities of this giant organiza- tion, which manufactures and distributes throughout the world every article into which rubber is made. That the United States Rubber Company is the leader in this great field is a distinction won simply by merit. It has responded most satisfactorily to the rubber requirements of the people. It has, through persistent and exhaustive research, been constantly active in finding new ways to turn rubber to the benefit of mankind. It has consistently maintained the quality of its practice under all conditions. It has been en- abled through its size, through the variety and quantity balance of its output, and through the age and organized experience of its associated companies to combine, in all its products, quality and economy in the maximum. United States comicbooks.com