Judge, 1916-07-22 · page 28 of 28
Judge — July 22, 1916 — page 28: what you’re looking at
What you’re looking at
This is a **Budweiser beer advertisement**, not political satire. The page promotes Anheuser-Busch's beer by emphasizing its use of imported Saaz hops from Bohemia (shown in the inset illustration of hop-gathering). The ad makes two key claims: that hop quality determines beer flavor, and that good hops are "good for the nerves"—a common health claim in early 20th-century advertising that positioned beer as wholesome and restorative rather than merely intoxicating. The Bohemian hops imagery appeals to beer-drinking consumers' perception of European brewing authenticity and superiority, a marketing strategy typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How quality deter~ mines deliciousness of beer flavor~ Good hops are good for the nerves. Gaaz er Hops are conce~ ded® to be the best hops. Genuine imported Saazer Hops are used excleewely in making Budweiser or distinctive deli~ ciousness and pure wholesomeness demand Budweiser ANHEUSER-BUSCH, sr. tours.