Judge, 1916-07-15 · page 28 of 28
Judge — July 15, 1916 — page 28: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. It promotes "Bull" Durham smoking tobacco, a popular roll-your-own cigarette brand manufactured by The American Tobacco Company. The image shows well-dressed passengers on what appears to be a ship or ocean liner, positioned to suggest leisure, sophistication, and social status. The "fresh breeze" setting connects the product to vitality and open-air pleasure. The ad emphasizes that Bull Durham uses premium Carolina-Virginia tobacco leaf and encourages consumers to "roll your own" cigarettes. It stresses purity, quality, and distinctive flavor. **For modern readers**: This represents pre-regulation tobacco advertising, when companies could freely associate smoking with health, vigor, pleasure, and social refinement—claims now recognized as false and prohibited. The aspirational imagery and lifestyle branding were standard marketing tactics of this era (early-to-mid 20th century).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Fresh Breeze—and “Bull” Durham! For a cigarette with life in it—brisk, bracing, bubbling life —“roll your own” with “Bull” Durham. Fresh as the morning, crisp as the sea breeze—a “Bull” Durham cigarette is the smoke of vim, vigor, snap and spirit. GENUINE ‘BULL DURHAM Ay for FREE pochse SMOKING TOBACCO ae of papers with each we Se each > Only the mildest, sweetest, mellowest types of Carolina- Virginia “bright” leaf are used in “Bull” Durham. Examine the grains yourself. Every tiny flake has that distinctive shade of golden-brown found only in this famous leaf. “Bull” Durham is pure, choice, wholesome tobacco—blended to produce a unique flavor and fragrance. Learn to “roll your own” with “Bull” Durham—and you'll find the greatest smoke enjoyment of your life. THE AMERICAN TOBACCO COMPANY