Judge — July 15, 1916 — page 2: what you’re looking at

What you’re looking at

# Judge Magazine, July 15, 1916 - Page Analysis This page contains two unrelated advertisements rather than satirical cartoons. **Left side:** A Coca-Cola ad depicting a couple playing golf, promoting the drink as refreshment at the 19th hole. The ad references "The Romance of Coca-Cola" and is fairly straightforward product marketing. **Right side:** A Wilson whiskey advertisement emphasizing moderation—"The pleasure of living lies in using good things *moderately*." The ad promotes Wilson's "Non-Refillable Bottle" as a mild, mellow whiskey. This likely reflects Progressive Era concerns about alcohol consumption and temperance debates prevalent in 1916 America, with the company positioning their product as responsible drinking for gentlemen. Both ads target upper-class leisure activities and masculine consumption. The magazine itself was published by Leslie-Judge Co. in New York City.