Judge, 1916-07-15 · page 2 of 28
Judge — July 15, 1916 — page 2: what you’re looking at
What you’re looking at
This page contains two unrelated advertisements rather than satirical cartoons. **Left side:** A Coca-Cola ad depicting a couple playing golf, promoting the drink as refreshment at the 19th hole. The ad references "The Romance of Coca-Cola" and is fairly straightforward product marketing. **Right side:** A Wilson whiskey advertisement emphasizing moderation—"The pleasure of living lies in using good things *moderately*." The ad promotes Wilson's "Non-Refillable Bottle" as a mild, mellow whiskey. This likely reflects Progressive Era concerns about alcohol consumption and temperance debates prevalent in 1916 America, with the company positioning their product as responsible drinking for gentlemen. Both ads target upper-class leisure activities and masculine consumption. The magazine itself was published by Leslie-Judge Co. in New York City.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
One of the great enjoyments of is the bottle or glass of Coca- that awaits you at the 19th hole. Demand the evnaine by full name— ficknames encourage bubstievtca. THE COCA-COLA CO., Atlanta, Ga. Seng for free booklet, jomance of Coca-Cola.” The pleasure of living lies in using good things moderately. It is thus with eating, with drinking, with playing, with working, with everything. And it is for the man who knows well the benefits of moderation that we make a wonderfully mild and mellow Whiskey and put it in Non-Refillable Bottles— Wilson—Real Wilson—That’s All! The Whiskey for which we invented the Non-Refillable Bottle FREE CLUB RECIPES—Free booklet of famous club recipes for mixed drinks. Address Wilson, 315 Fifth Ave., N.Y. That's All! ght 1916 by Lestie-~J wstered at the Post. Office at New York as tail matter.Cable address'Judgark” ) Telephotie 6632MadisonSouate Published weekly by the Leslie Judge Co.225 Fifth Ave New York x cig JohittA Steicher eubdett P. Sleicher President a Secretary Grant E Hatmiiton ! TAWaldton Art Direct ii cher A.E.Roflater Treasurer Editor Vol. LXXI. July 15, 1916 No. 1813 c O N T E N T S Cover Design: Helping Mother - - + James Montgomery Flagy Circus Day at Yapp's Crossing - - - John Gruclle Editorials: Recepticity During the Closed Season Sires and Sevens - - - - es Matrimony and Millinery : - + Fred Ladd Married Now - - - - - - Terrell Love Holliday Precautions for Men During Leap Year Violet M. LeRoy Class Distinctions - - - - - Tod Cheneviz Prejudice - - - - - - Walt Mason Garden Hints from Upper Broadway - - Douglas Malloch From a Sinner’s Diary - - - Lynette Freemire “No Game Today” - - : C. P. McDonald The Widow at the Shore - Orson Lowell Rewinning Reputation - - - - - J. A, Waldron The Modern Woman: Suffrage Facts and Fancies - Anna Cadogan Etz When Mother Votes - - - - - - Oreola W. Haskell Sing a Song of Shirt Sleeves - - - - = Horace Seymour Keller Foreign Humor, With the College Wits, Stories with Smiles, Passing the Mus- tard, and Jest and Verse by JUDGE'S Humorists. The Comedy of Life in Pictures by C. Bertram Hartman, Harrison Cady, Zim, Angus MacDonald, Rahilly, Barksdale Rogers, Hamilton Williams, WM. A. Petersen, C. FP. Peters, Walter DeMaris, Ray Rohn, F. L. Fithian, Cranford Young, Paul Reilly, Henkel, and others SUBSCRIPTION RATES - = 83.00 - ¢.50 - = 1 . of by express of postal order. is de COpera, Par Paris: 1 Clari ations of LeslieJudge C dressed envelope with all manuserip ilable cannot be guaranterd. We receive such condition that we shall not be beld rexpo onsible Tor its newsstand, the publishers will be under obligations if that fat be proms, reported on postal cant or hy letter BACK N. Present vear, 10 cents per 914, 10 cents; 1913, ¢0 otected by copyright Jed States and C To Canadian Provivces LESLIE-JUDGE COMPANY, PUBLISHERS | TWO TWENTY-FIVE FIFTH AVENUE, NEW YORK CITY